With consumers increasingly shifting to the online channel for purchases due to the COVID outbreak, Havells India has decided to launch its own online platform which will be integrated with its offline dealer network.
June 24, 2020
According to the media reports, the consumer durable and electrical goods company plans to enter into the refrigerators sector under brand Lloyd remains on track.
As reported in a leading daily, Mr. Anil Rai Gupta, CMD, Havells India said, “Consumers don’t want to spend a lot of time at stores and we believe we need to enable our dealer and distributor network to respond to this new normal. In line with the evolving consumer behavior due to the pandemic, we have introduced the new business model of Online to Offline (O2O). This move marries the offline and online channels. It will also help boost their sales and strengthen the availability of our products at the hyperlocal level.”
Consumers can order the company’s products at Havells’ e-store which will be fulfilled by the dealers and distributors in their area. The company had launched the O2O model as a pilot in May, which has now been expanded to a full-scale launch and already over 20 per cent of its dealers and distributors have registered for the programme.