SMART works with organisations to break through the inertia that blocks progress, by bringing strategic innovation to the three key needs facing business today.
With innovation integrated into every part of our offering, SMART focuses on the intersection of business, technology and design thinking, offering practical hard-working solutions for today’s complex commercial and marketing opportunities.
Leadership is not just about who we are, or what we’ve done.
It’s about how we think.
SMART is a fundamental belief that for any organisation to thrive in today’s environment, innovation has to move from being a deliverable to part of the culture - at the very core of how the organisation works.
It means embracing change, being prepared to break down barriers and exploring the uncharted spaces that sit outside of the comfort zone.
5 years ago, I spoke at the Mumbrella conference on why Australia - “the lucky country” - needs to become “the clever country”. It seems like an opportune moment to take a look at my original content to see what has changed - for better and worse.
"Innovate or die" It’s a business theory as popular today as it was in the 1980’s when it was first popularised by Peter Drucker.
Innovation is, after all, about creating something new. And that requires new thinking and new tools. So we did some.
We love a good business problem. If you'd like us to take a look at yours, you can ping us anytime at hi@thehero.co
