“Today you have to be realistic about your customer requirements and products you offer” - Wire & Cable India
Wire & Cable India
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“Today you have to be realistic about your customer requirements and products you offer”

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Mr. V.Kumar, Country Manager, Beta LaserMike India

During Wire & Cable Expo New Delhi we interacted with Mr. V.Kumar, Country Manager, Beta LaserMike India, where he gave us the brief outline about his company in conjunction with highlighting the importance of instrumentation and creating value for the customer.Introducing Beta LaserMike Mr. V. Kumar said, “We are a global organization committed to innovate, design, and service precision measurement and control systems for Wire & Cable, Fiber Optic, Pipe & Tube etc. We provide integrated process control systems using a wide range of non-contact measurement technologies designed to improve product quality. These systems provide both in-process dimensional monitoring, control and sample inspection of products. Our technologies are highly recognized brands including DataPro for process control, AccuScan for laser scanning diameter measurement, UltraScan for ultrasonic wall and eccentricity measurement, BenchMike for offline sample inspection and LaserSpeed for non-contact length and speed measurement. R&D is an ongoing process at Beta LaserMike and we have lot of patented technologies associated with us. Till date we have served thousands of customers in India and still counting.”

Importance of Instrumentation

“Cable is a very immature market and the importance of instrumentation hasn’t being felt yet. If you see in any of the cable factories either electrical guy or maintenance guy is doing the instrumentation job, he doesn’t understand what he has to control, how he has to control, so the need to understand about instrumentation is highly recommended. Now, India is going to be global. So you need to have quality products for various applications whether automotive, power sector, infrastructure etc. These growth areas have forced cable manufacturers to make a quality product if they don’t do so then they will lose the ground. I think people are opening up to new and better technologies which has resulted in the reduction of buying time as the buying power has increased drastically too.”

Value for the Customer

Conversing about the value to the customer, “Sales Talk does not go only to the selling of the product, you have to be realistic about the things you promote. If I am convinced about my product then only I can convince you because when you buy a product you buy lot of things with it like brand reputation, trust and the product that serve the application. And, if it does not fulfill any one of these components then you are out. Companies want assets not liabilities. If you make a very good product but it doesn’t solve the required purpose, you are not in the game. Today you have to be realistic about your customer requirements and products you offer. Your product will be accepted only when it is going to reduce the cost, minimize the rejections and lessen the scrap. At the end of the day it should minimize the cost and add value to the quality of the product.”

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