RR Kabel: 1000 Crore Investment a Stepping Stone to Doubling Turnover - Wire & Cable India
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RR Kabel: 1000 Crore Investment a Stepping Stone to Doubling Turnover

rr kabel
Mr. Shreegopal Kabra, Managing Director, RR Kabel

RR Kabel, India’s leading Wire & Cable manufacturer, is part of the electrical sector conglomerate RR Global. RR Kabel’s philosophy is to offer Cabling Solutions, based on the needs of the customers and the applications. The conglomerate has a catalog of multifarious products, consisting of Wires & Cables, Busduct, Wiring Devices & Switchgear, LED Lighting, Fans including PMSM HVLS fans, Enameled & Magnetic Wires, Copper Tubes, Automated Multilevel Parking Systems and Consumer Durables. In an interview with Wire & Cable India, Mr. Shreegopal Kabra, – Managing Director, RR Kabel, talks about the company’s recent launches, industry challenges, large scale upcoming investments, financial growth strategies, focus on R&D and their Elecrama 2023 showcase.

New innovations and recent developments
We at RR Kabel are constantly emerging with new products that are globally significant, aimed at providing an environment of utmost safety. Having a strong R&D team with strength of over 50 people, our primary focus is on two areas- developing new products and continuously improving existing products. Our belief is that the future of our industry lies in innovation and effective R&D, which helps one to push boundaries and eliminate borders.

We believe that electrical safety is equally important alongside energy saving as 75 percent of all the fires around the world are electrical in nature where major culprits are substandard Wires and Cables. The company’s latest product launches consist of the Medium Voltage (MV) and High Tension (HT) cables. Medium voltage cables are easy to install cables, designed to be durable and long lasting. They are used by large electricity consumers, like industrial companies and large broadcasting towers. MV cables are also used in construction equipments like cranes for power supply. High Tension cables are used for transmission and distribution of power with a range over 1.1 kV. HT cables can endure high temperatures, provide high transmission and longer life. Recently, our team produced 1km single length of HT cable. The cable is 1km long, 3Core x 240 sq. mm. 33kV and weighs up to 11MT. RR Kabel is one of the few companies in India which have produced single length 1km wire. With the launch of HT cable manufacturing, RR Kabel is now a one-stop-shop for all electrical solutions and provides a state-of-the-art electrical ecosystem under one roof to our customers.

In recent times, the only challenge the industry faces is the companies compromising on product quality. There are certain companies that are selling products under size, that is providing less than the promised amount, or below BIS (Bureau of Indian Standard) standard. To address this issue, we are in discussion with all the key stakeholders including the government, manufacturers, consultants, customers, contractors and media etc. We are bringing to their notice that 70% of the cable produced today is either under sized or below BIS standard, and we hope our awareness program will help in overcoming this issue.

Market expansion plans and defining trends in the year ahead
RR Kabel is a fully global company, with a good presence in India and internationally. We are the only company in India which is 100% REACH (Registration Evaluation Authorization of Chemical Substances) compliant as well as the only company in the world which has got 33 international approvals for a single factory. Our major market expansion goal is to further strengthen our presence across all the markets.

We are targeting to double our turnover in the next 3 years. Over the next 3 years, we will be investing INR 1000 crore for the expansion of the wire & cable manufacturing in Silvassa and Vadodara. With our company’s credible brand image and our highest quality products, we are highly optimistic about achieving exponential growth and maintaining a topmost position in the electrical sector.

Also Read: Wire & Cable India Emagazine Nov-Dec Issue 2022

In the upcoming years, we feel the Wire & Cable market should grow at 12 to 15 percent, considering the previous investments made by the Government in the infrastructure sector. Additionally, in the recently announced Union Budget 2023-2024, the budget for the Prime Minister’s Awas Yojana (PMAY) has been enhanced by 66 per cent to over Rs 79,000 crore. This large scale investment in the housing sector will also play a good role in the growth of wire & cable sector. Hence, we can expect a high growth rate for our sector for next 3 to 5 years.

Idea for participation at Elecrama 2023
It is always an incredible experience for us to attend Elecrama and meet dignitaries from around the globe and showcase our range of products. This time, we have got one of the biggest participations at Elecrama in this product category. For this year’s exhibition, we will be showcasing our legacy at Elecrama. Attendees will also get to see RR Kabel’s entire product range in our display. However, the theme of participation would be the company’s legacy.

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