Established in 1982, Vidya Wires Private Limited is a prominent manufacturer of copper wires in India, using the latest technology and proficient workforce to ensure the best quality of products and services. At a current production capacity of over 18,000 TPA, the company caters to brands like ABB, Crompton, Siemens and Schnieder and holds quality management certification of ISO 9001-2015 certified company by International Standards Certification Pty. Ltd. by the joint accreditation system of Australia & New Zealand. In a recent interview with Wire & Cable India, Mr. Shailesh Rathi, Managing Director, Vidya Wires Private Limited, shared with us the company’s vision and mission, product portfolio, trends in the electrical industry and the CSR initiatives at the company.
Wire & Cable India: Could you please introduce your company, along with your vision and mission?
Shailesh Rathi: Vidya Wires is a 40 years old company, having started its journey in 1982 with an annual capacity of 100 MT. Over the years, we have excelled in serving over 400 customers in the electrical industry. Our mission is to increase customer confidence and satisfaction by meeting their needs and expectations through the production of copper wires of the greatest caliber, efficiency, and production capacity. Our vision is to become one of the most reputed and prominent international enterprises in the manufacturing of insulated copper conductors by providing our clients with the highest quality goods and by encouraging the development and happiness of our workforce. Vidya wires is a continuously growing organization with satisfied customers. Our motto is “Win Win Win”, which symbolizes that doing business with Vidya means the customer wins, the company wins and our employees win too.
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WCI: Please shed some light on your product portfolio, USP, as well as the clientele of Vidya Wires.
SR: Under the Vidya brand, we sell a variety of copper products, including enameled copper wires, paper-covered copper wires and strips (Kraft, Crepe, Nomex, Mica, Fiberglass, Douglass), bare annealed copper wires and strips, copper tapes, PICC as well as products for solar applications like PV Ribbons and copper bus bars. Our USP is that we provide all kinds of copper conductors required for transformers and motors, which means that we can technically supply to the large industries like transformer, electrical, motors and generators industries. Our customers get a one stop umbrella where they can buy all copper conductors. We have almost 25 percent exports in our product range supplying to regions like the Middle East, North America, South East Asia and parts of Europe.
WCI: Please give your insights on the trends in the electrical market.
SR: India is growing at a rapid pace and the electricity requirement is growing simultaneously. One of the biggest upcoming markets is the EV market, which is growing gradually and will soon begin manufacturing 2 and 4 wheelers EVs at a faster rate, which will require a large amount of energy. Another recent trend in the electrical industry is utilizing renewable and solar energy. Moreover, our honorable Prime Minister is aiming for zero carbon emission by 2070, which means there will be a large-scale investment in the electrical industry which will lead to growth in the industry. India will also be exporting a lot of products in the renewable energy as well as EV sector.
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WCI: What is the CSR policy in place at Vidya?
SR: At Vidya, we focus majorly on two sectors for CSR initiatives, which are health and education. Every year, we arrange regular CSR activities with a pre-planned CSR budget. For healthcare, Vidya provides regular and free hospital visits as well as regular check ups for all our employees. Moreover, we also provided funds to hospitals for ambulances and ventilators during COVID. On the education front, we provide free and regular education to numerous needy children.
WCI: Could you share any recent developments and future plans of Vidya?
SR: Currently, we are capable of manufacturing at a capacity of over 18,000 TPA and we aim to increase our capacity to 25,000 TPA by 2025. Additionally, as a large amount of copper goes into the renewable energy, solar and EV sectors, we have recently added copper bus bars to our product line, which are used heavily in solar products and have a huge market. We are also planning to add a few aluminum products. Therefore, we are partaking in these market trends as suppliers to these upcoming industries. Based on the market condition, we are always looking out for new products and researching on how we can update products. We are looking for new product investments in the coming times. The future looks to be bright.
