Grauer and Weil (India) Limited aims to solidify its position as the supplier of industrial lubricants and achieve sustainable, long-term growth by enhancing its product portfolio, increasing R&D investments, expanding its global footprint, and embracing digital transformation. Mr. Sanjay Koul – General Manager (Sales & Marketing – Lubricants), Grauer and Weil (India) Limited, revealed during an exclusive interaction with Wire & Cable India that the company is investing in a new innovation centre on the outskirts of Mumbai to expand its design and development capabilities to support the growing demand for new technologies and ensure supply chain resilience.
Wire & Cable India: Please tell us about your company’s history, significant milestones and crucial achievements.
Sanjay Koul: Grauer and Weil (India) Limited is a 68-year-old company and a leading Indian player specializing in surface finishing solutions. Over the decades, we have diversified our offerings to include electroplating chemicals, engineering plants, high-performance paints and industrial lubricants. We are a publicly-listed company with a market capitalization of more than USD 420 million. Our manufacturing facilities include six state-of-the-art plants located in Dadra, Vapi, Jammu, Barotiwala, and Pune. Our journey from a manufacturer of electroplating chemicals to a diversified conglomerate underscores our adaptability and commitment to innovation in the industrial sector.
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WCI: Can you elaborate on how your lubricants are unique in terms of chemical formulation, operational performance and service life?
SK: Sustainability is at the core of all our modern chemical formulations. Our products, made with severely hydrotreated mineral base oils, offer superior purity and stability. These customized solutions are tailor-blended for specific applications to meet or exceed industry standards.
In terms of operational performance, our product technology ensures superior wear protection, even under extreme loads and pressure conditions. These lubricants withstand high operating temperatures without degrading or forming harmful deposits. They also resist sludge and carbon formation, keeping systems clean and minimizing the need for frequent maintenance.
WCI: Please shed light on your product portfolio. How do you ensure that your products and services are tailored to meet the evolving needs of wire and cable manufacturers?
SK: Our comprehensive range of high-quality lubricants, starting from general-purpose to highly specialised products, are designed to optimise performance, reduce downtime, and extend equipment life. Our offerings include wire drawing lubricants, rust preventives, metal-cutting fluids, pump oils, metal-forming oils, hydraulic oils, gear oils, and more.
Our industrial lubricants are formulated to address specific operational needs, ensuring improved efficiency, reduced wear & tear, and environmental sustainability.
At Growel, we closely follow the evolving requirements of wire & cable manufacturers and offer specialized lubricants for RBD (rod break-down), wire drawing, extrusion, and other manufacturing processes; customized solutions for high-temperature or chemically aggressive environments; technical support and consultation to optimize lubricant selection and application; and sustainable & eco-friendly products to minimize environmental impact. Our goal is to help wire and cable manufacturers improve efficiency, reduce costs and produce high-quality end products.
We are investing in a new innovation centre on the outskirts of Mumbai which will expand our design and development capabilities to support the growing demand for new technologies and ensure supply chain resilience.
WCI: Can you share some of the innovations or recent developments undertaken by your company?
SK: Our innovations are deeply rooted in sustainability, which remains a core value of our business. We have developed environmentally friendly wire drawing lubricants capable of withstanding extreme temperatures, thus helping reduce downtime and increase productivity.
In the rust preventives category, we now offer barium-free products. For metalworking fluids, our formulations use severely hydrotreated mineral base oils. Many of our newly-launched products are also biodegradable.
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WCI: What is your technological and business roadmap? What are your visions and plans for the future?
SK: Our technological roadmap is focused on developing advanced lubricant formulations using cutting-edge technologies such as nanotechnology and synthetic base oils. Digitalization and Industry 4.0 initiatives are already underway, aimed at integrating digital tools and analytics to optimize lubricant performance, predict maintenance needs, and improve customer experience. We also remain committed to sustainable manufacturing by adopting eco-friendly processes, renewable energy sources, and waste reduction initiatives.
Regarding our business, we focus on expanding our geographical presence in both domestic and export markets. We also plan to enhance our product offerings for sectors such as steel & aerospace and will be diversifying into specialty lubricants, greases, and industrial fluids.
We are also investing in a new innovation centre on the outskirts of Mumbai. This facility will expand our design and development capabilities to support the growing demand for new technologies and ensure supply chain resilience.
We envision to be a leading supplier of innovative, high-quality industrial lubricants and solutions across India and beyond. We aim to deliver exceptional value to our customers and channel partners while fostering a culture of innovation, excellence, and environmental responsibility. Our future plans include enhancing our product portfolio, increasing R&D investments, expanding our global footprint, and embracing digital transformation. Through these efforts, we aim to solidify our position as the supplier of choice for industrial lubricants and achieve sustainable, long-term growth.
