Starting as a telecom trading company in 2005, Svarn Group, a wire & cable manufacturer and exporter, has today broadened its scope to include railways, automotive, solar, and defence sectors, supplying globally to reputed OEMs. With a significant export focus, the company operates in over 30 countries. It is investing INR 200 crore in an MV cable facility in Gujarat, which is expected to be operational within a year. Utilising E-beam crosslinking and advanced manufacturing technologies, Svarn plans to increase its revenue to INR 3,000 crore in four years while promoting innovation in high-performance cables. Mr. Ajay Kumar Gupta, Founder and MD of Svarn Group, shared key insights during an interview with Wire & Cable India.
Wire & Cable India: Please give us your company’s background.
Ajay Kumar Gupta: The company commenced operations as a telecom trading entity in 2005, primarily engaged in integration projects and the supply of site materials, including cables, to telecom corporations. In 2010, we established a manufacturing facility to produce DC cables for telecom equipment, typically operating at 48V DC, as well as grounding and data cables. Today, we have emerged as one of the leading platinum partners with global telecom original equipment manufacturers (OEMs), distributing products across the Middle East, Africa, Asia, and Europe.
In 2015, we diversified our operations to include the railway sector. By 2020, we had further expanded into emerging industries, especially those that align with government initiatives. Recently, we established a factory for automotive wires and harnesses in Neemrana, Rajasthan, and have made significant investments in cables for the railways, solar energy, and defence sectors. Additionally, we developed a large facility specifically for cable exports, including access to the United States market.
We also acquired a 100-acre site near Ahmedabad, Gujarat, where we are establishing a state-of-the-art medium voltage (MV) cable manufacturing facility. The plant is expected to commence operations within the next 10 to 12 months.
As a brand, we take immense pride in being trusted by some of India’s leading customers in all the segments that we operate in. Our commitment to quality, reliability, and efficiency has earned us a reputation for excellence across industries. We continue to build strong, lasting relationships with our clients, consistently delivering on our promises and exceeding expectations. This trust is a testament to the high standards we uphold in everything we do.
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WCI: How are you leveraging advanced machinery in your existing facility to enhance production efficiency and meet industry demands?
AKG: We have made significant investments in electron beam (E-beam) crosslinking technology. Our E-beam cables are engineered to endure higher operating temperatures, deliver enhanced current carrying capacity, and maintain a minimum lifespan of 25 years. These high-performance cables are extensively utilised across various sectors, including solar energy, rail transportation, defense, and automotive. Currently, we operate three E-beam reactors with energy levels ranging from 1 MeV to 3 MeV.
Svarn is dedicated to establishing itself as a leading indigenous cable solution provider within global markets, over the next five years.
Our facility for processing copper and aluminum conductors employs state-of-the-art European machinery, followed by advanced PLC-based insulating lines and complementary processes. We effectively integrate both European and Indian technologies to produce cables for various sectors, including power generation, renewable energy, and defence applications.
WCI: Can you elaborate on the upcoming Greenfield project in Gujarat that you mentioned?
AKG: We are in the process of establishing a medium voltage (MV) cable manufacturing facility in proximity to Ahmedabad, Gujarat, which will feature CCV lines for cross-linked polyethylene (XLPE) and rubber cable production capabilities of up to 66kV. The first phase will require a strategic investment of INR 200 crores, and we anticipate that the plant will commence operations within the next 12 months. We are actively developing robust partnerships with prominent national and international manufacturers to acquire state-of-the-art tools and machinery that are critical to the operation of our medium voltage cable plant. This facility will integrate global best practices and advanced technologies, with essential components being sourced from leading suppliers in Europe and Asia.
WCI: What kind of growth are you expecting for your company?
AKG: In addition to Gujarat, we have invested over INR 150 crores as capital expenditure over the past two years. Our investments have focused on specialty cables for emerging sectors such as electric vehicles (EV), solar energy, railway systems, and automotive harnesses. During this period, we have also achieved crucial certifications, including those from the Automotive Research Association of India (ARAI), Underwriters Laboratories (UL), Construction Products Regulation (CPR), International Electrotechnical Commission (IEC), Technischer Überwachungsverein – Technical Inspection Association (TUV), and other international approvals.
We project substantial growth once our new manufacturing facility near Ahmedabad becomes operational and commercial production commences. At present, our revenue is approximately INR 1,000 crores, and we anticipate reaching INR 3,000 crores within the next four years.
WCI: What is your current market presence, and what are your export goals?
AKG: The organisation operates throughout India and maintains overseas offices in strategic locations, including Dubai, Jakarta, Singapore, and Vietnam. A considerable emphasis is placed on export activities, supported by dedicated teams functioning on a global scale. Currently, 10 percent of our production is allocated for export, and we aim to increase this proportion to 30 percent over the next three years. We have made substantial investments in key markets and have successfully obtained the necessary technical approvals. Our export destinations include the Middle East, Africa, Europe, Australia, and the United States.
WCI: What is your perspective on India’s power sector growth?
AKG: India’s power demand is expected to double between 2023 and 2030. According to the Central Electricity Authority (CEA), India’s peak power demand is projected to reach 366 GW by 2030, up from the current 243 GW, with plans to expand power generation capacity to 900 GW by that year. The cable industry is set for a major expansion, and we are investing heavily to be a part of this growth.
WCI: Could you share your HR philosophy?
AKG: We prioritise the development of our internal talent through training and upskilling, believing in the potential of our team. Before seeking external hires, we always explore the possibility of promotion from within. Upskilling is essential to our growth. We embrace a unique approach, operating as a corporate family rather than a conventional entity. While we are professionally managed, we cherish a deep emotional connection with our team. Our balance of IQ and EQ reflects our identity as a professionally run family business with no family members involved in operations. Together, we work as a family, empowering one another with full delegation of responsibility and authority.
On the organisational side, we are nurturing young talent through graduate training programmes that align with the ‘Make in India’ initiative. We collaborate with IITs, engineering colleges, and other educational institutions. A key mandate for us is to ensure that 30 percent to 40 percent of our factory workforce comes from local communities.
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WCI: Can you elaborate on your vendor development strategy?
AKG: Empowering vendors isn’t just a choice—it’s our commitment to nurturing the Atmanirbhar Bharat initiative. Our vendor development strategy focuses on building strong, collaborative relationships with suppliers to enhance their quality, efficiency, and innovation. We begin with a detailed SWOT analysis, using the insights to provide targeted training, essential resources, and set clear performance benchmarks. By promoting open communication and aligning long-term goals, we create a resilient supply chain that ensures mutual growth and long-term sustainability for all stakeholders.
WCI: Would you like to add anything further?
AKG: Sustainability is central to our mission. With the installation of 4 megawatts (MW) of captive solar power, which is projected to increase to 8 MW by the upcoming fiscal year, we are making significant progress toward meeting our total energy requirement of 10 MW. Svarn is also deeply committed to philanthropy, driving meaningful change through our impactful corporate social responsibility (CSR) initiatives in the areas of health and education.
At Svarn, we highly value the trust that esteemed clients across various sectors in India place in us. We recognise that quality, reliability, and efficiency are essential to our partners, and we are unwavering in our dedication to meeting these expectations. Our commitment to excellence transcends simple objectives; it focuses on cultivating strong, enduring relationships founded on accountability and mutual respect. We strive diligently to fulfill our commitments and seek to exceed expectations as we genuinely care about our clients’ success. This trust is indicative of the high standards we uphold in all our endeavours. We are committed to inspiring possibilities!
