The entry of the Aditya Birla and Adani groups into India’s wires and cables sector is expected to spark industry consolidation, with both conglomerates likely to pursue acquisitions for quick scale‐up.
Jun 19, 2025
The entry of the Aditya Birla Group and Adani Group into India’s estimated over USD 9 billion wires and cables industry has triggered a consolidation wave. Rather than gradual greenfield expansion, both conglomerates are widely expected to pursue acquisitions to build scale swiftly, reshaping the competitive field, say industry insiders.
Watch: Top Cable Companies in India
“Consolidation is the answer for the long term…some smaller companies will have an opportunity to cash out,” notes Sunil Chordia, MD of Rajratan Global Wire, highlighting the appeal for small players to exit amid increasing competition .
With deep pockets and backward integration capabilities, these conglomerates can pressure margins by 100-200 basis points, forcing incumbent players to reconsider their positions .
Also Read: Prysmian Makes USD 500 Million Investment for Encore Wire’s Expansion
This wave of consolidation echoes patterns seen in India’s cement and paints sectors. When Adani entered the cement business in 2022, it quickly acquired several smaller companies.
