Assomac Machines: India Transforms Into Manufacturing and Skills Hub for Global Markets

In an exclusive interaction with Wire & Cable India, Mr. Nirmal Singh, Director, Assomac Machines Limited, shares that India today stands as a focal point for global investment, attracting interest from both advanced and emerging countries alike. Backed by strategic policy reforms and the empowerment of MSMEs, the country is expanding its manufacturing footprint and transforming India into a vital ‘manufacturing and skills hub’ for the global market. Assomac contributes to this transformation by supplying advanced technologies and product mix designed to meet the evolving demands of a modern global industry.

Wire & Cable India: What will you showcase at WIRE Düsseldorf to highlight India’s technological capabilities and manufacturing excellence to a global audience?

Nirmal Singh: The Wire show in Düsseldorf has always held a unique significance for us. It is five days of relentless energy—a period of intense learning, knowledge sharing, and high-level networking with the global wire fraternity. This year, we are proud to showcase our latest mechanical advancements and the tangible, successful results they are delivering in the field.

Regarding India’s technological and manufacturing standing on the global stage, we find ourselves in a position where we must run a marathon and a sprint simultaneously. Amidst ongoing geopolitical tensions, our priority must be to cultivate a robust, export-driven ecosystem while relentlessly pursuing the technological upgrades required to compete in today’s rapidly evolving market.

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WCI: International trade fairs play a crucial role in shaping industry collaborations. How do platforms like WIRE Düsseldorf help Indian manufacturers connect with global markets and customers?

NS: In today’s globalized economy, specialized international trade fairs have become indispensable. While industry events occur daily across the globe, these exhibitions provide a singular, high-impact platform for businesses seeking global expansion. For our organization, Wire Düsseldorf holds a position of unique importance. Our history with this prestigious event dates back to 1992, marking over three decades since our debut as an exhibitor.

For us, the show serves as a premier networking hub, facilitating vital connections with potential customers, long-standing clients, and key suppliers who provide the essential inputs for emerging technologies. Beyond relationship building, the event is a strategic barometer, allowing us to stay ahead of evolving industry trends and shifting consumer preferences.

Furthermore, as the world’s largest product-specific exhibition, Wire Düsseldorf significantly amplifies our brand visibility. It offers an unparalleled stage to showcase our latest technological milestones and our growing international footprint to a highly targeted audience. Ultimately, this forum is instrumental in helping us identify new market opportunities and forge partnerships with global technological consultants.

WCI: From your participation at WIRE Düsseldorf, what key global market insights are you hoping to gain and bring back to strengthen India’s wire and cable manufacturing ecosystem?

NS: In contrast to the high resource demands of individual client visits, a premier trade fair like Wire Düsseldorf offers a highly cost-effective gateway to a global audience. These exhibitions provide a distinct competitive advantage, allowing us to maintain industry leadership by showcasing our most innovative products and services. Beyond the direct visibility, the event serves as a vital learning forum, offering unique opportunities to engage with and learn from the stalwarts of the international wire industry.

WCI: Over the years, how have you seen India’s representation evolve at international trade fairs, and how do you contribute to strengthening India’s image as a global engineering hub?

NS: With decades of experience navigating the exhibition floor, we have seen a remarkable transformation in how the wire and cable industry connects. The global trade fair landscape has become more sophisticated and localized. By decentralizing their flagship events, organizers like Messe Düsseldorf have made it easier for the global fraternity to engage without the constraints of extensive travel.

At Assomac, our participation is calculated and purposeful, often involving collaborative consultations with organizers to identify high-potential markets. It is particularly heartening to see a surge in fellow Indian companies joining these international stages. This collective presence, supported by the increasing prominence given to us by global organizers, is successfully rebranding India as a powerhouse of engineering excellence on the world stage.

WCI: What core Indian manufacturing strengths differentiate you on the global stage? For what turnkey solutions is the world looking at India?

NS: Today, India stands as a focal point for global investment, drawing interest from advanced and emerging nations alike. The Financial Year 2026 Economic Survey underscores that, even amidst global headwinds and geopolitical challenges, India’s growth remains exceptionally robust. Key to this success has been a strategic focus on policy reform; by deregulating and empowering MSMEs, India has successfully expanded its manufacturing footprint. This evolution is transforming the Nation into a vital ‘Manufacturing and Skill Hub’ for the global market, offering a stable and innovative environment for the international wire and cable fraternity.

WCI: Technology partnerships and acquisitions are critical today. How are Indo-global collaborations helping reinforce India’s engineering leadership?

NS: As a vital component of the broader steel sector, the wire industry enters 2026 on its strongest footing to date. Demand visibility is improving significantly across both domestic and international markets, driven by a growing customer focus on high-quality standards and rigorous compliance. While these shifts may appear incremental, they are collectively transforming the logistics and quality benchmarks of the steel industry. For Assomac, being deeply embedded in this ecosystem, the next two years represent a unique convergence of innovation, reinvention, and market stability.

In today’s industrial climate, technological partnerships have become essential. As India’s infrastructure undergoes a massive expansion, long-term steel anchors are emerging to support a wide array of sectors—from power and solar energy to automotive and telecommunications. Assomac continues to play a pivotal role in this transformation, supplying cutting-edge technology across both ferrous and non-ferrous segments. With an expansive product mix and the capability to manufacture specialized wire grades, we are committed to meeting the sophisticated demands of a modernizing global market.

WCI: Which international regions do you see as strategic growth markets, and how is India positioned as your global manufacturing base to support these expansions?

NS: With a growing global footprint, Assomac is actively engaging with serious inquiries from emerging markets in the Middle East, Africa, and South America. We are fully prepared to address this consistent demand through our commitment to ‘Quality and Timely Delivery.’

To support this trajectory, we have undertaken a massive expansion of our production facilities, bolstered by a specialized team of industry experts. Today, Assomac stands as the backbone of the domestic sector; as the Indian wire industry undergoes a historic period of growth, the majority of new large-scale projects continue to bank on our technology and supply capabilities.

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WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?

NS: While geopolitical volatility has led to a significant rise in raw material and input costs, affecting capital goods manufacturers and customers alike, Assomac remains uniquely positioned to absorb these pressures. Thanks to our proactive investments in advanced machinery and a culture of engineering excellence, we have optimized our production processes to maintain stability. We continue to provide high-performance solutions, ensuring that even in a fluctuating market, our product reliability and quality standards remain uncompromised.

WCI: How are sustainability expectations from customers or regulators translating into changes in product design, manufacturing practices, or material choices?

NS: Sustainability is no longer an elective consideration; it is a fundamental shift in the global demand landscape. To meet these evolving standards, Assomac emphasizes the use of high-durability components and extended lifecycle support to ensure long-term operational stability for our clients.

We are dedicated to integrating the best manufacturing practices, with a specific focus on high-efficiency equipment designed to reduce energy consumption. Our approach is holistic: we offer end-to-end consultancy and engineering services, including G.A. drawings, logistical planning, and hazardous substance reduction. By combining technical precision with business model innovation, we provide our customers with a complete ecosystem of sustainable growth.