Bajaj Electricals has entered the wires segment with Secura Wires, expanding its electrical portfolio to meet rising residential safety demand.
Feb 10, 2026
Bajaj Electricals Limited has announced the launch of Bajaj Secura Wires, marking its entry into the wires category and strengthening its diversified electrical solutions portfolio. Introduced under the company’s Lighting Solutions business, the new range targets residential applications with a focus on safety, reliability, and performance.
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The Secura Wires portfolio includes four variants– Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR), designed to address varied safety and usage requirements. All products are RoHS and REACH compliant, reinforcing Bajaj Electricals’ emphasis on quality and sustainability.
Available in multiple colours, wire sizes range from 0.75 sqmm to 6.00 sqmm, offered in 90-metre and 180-metre pack sizes. The launch aligns with the company’s strategy to build an integrated, end-to-end electrical solutions ecosystem.
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Commenting on the launch, Rajesh Naik, COO – Lighting Solutions, Bajaj Electricals Ltd, said the move represents a strategic expansion aimed at combining safety, performance, and trust backed by the company’s legacy of over 80 years.
