In an exclusive interaction with Wire & Cable India, Mr. Ddev Surana, CEO & Director, and Mr. Rajesh Kothari, Director, Ddev Plastiks Industries Limited, highlight that Indian manufacturers today exhibit strong technical depth and process maturity, earning global recognition for engineering capabilities and quality standards. At Ddev Plastiks Industries Limited (DPIL), this capability is reinforced through continuous investments in advanced compounding technologies, laboratory infrastructure, and globally benchmarked quality systems that consistently deliver performance at par with international standards.
Wire & Cable India: What will you showcase at WIRE Düsseldorf to highlight India’s technological capabilities and manufacturing excellence to a global audience?
DPIL: At WIRE Düsseldorf 2026, we will showcase our advanced range of PVC, XLPE, HFFR, and specialty polymer compounds developed specifically for demanding wire and cable applications. From a technical standpoint, we will highlight our in-house R&D capabilities, automated compounding lines, precision process controls, and stringent testing protocols that ensure consistency, reliability, and global compliance. Our focus is on delivering high-performance materials that meet evolving safety, thermal, and electrical standards worldwide.
WCI: International trade fairs play a crucial role in shaping industry collaborations. How do platforms like WIRE Düsseldorf help Indian manufacturers connect with global markets and customers?
DPIL: WIRE Düsseldorf acts as a technical and commercial convergence point for the global wire and cable ecosystem. It enables direct engagement with OEMs, cable manufacturers, and technology partners, allowing us to understand application-specific challenges and performance expectations. These interactions accelerate collaboration, product customization, and qualification processes, helping Indian manufacturers integrate seamlessly into global supply chains.
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WCI: From your participation at WIRE Düsseldorf, what key global market insights are you hoping to gain and bring back to strengthen India’s wire and cable manufacturing ecosystem?
DPIL: We are keen to gain insights into next-generation material technologies, stricter fire and safety norms, sustainability requirements, and emerging applications such as EVs, renewable energy, and high-speed data cables. These learnings directly influence our formulation development, process optimization, and testing standards, enabling us to proactively align with future global demands and enhance India’s technical competitiveness.
WCI: Over the years, how have you seen India’s representation evolve at international trade fairs, and how do you contribute to strengthening India’s image as a global engineering hub?
DPIL: India’s representation has shifted from being perceived as primarily cost-driven to being recognized for engineering capability and quality excellence. Today, Indian manufacturers demonstrate strong technical depth and process maturity. At Ddev Plastiks, we contribute by investing in advanced compounding technologies, laboratory infrastructure, and globally benchmarked quality systems that consistently deliver performance at par with international standards.
WCI: What core Indian manufacturing strengths differentiate you on the global stage? For what turnkey solutions is the world looking at India?
DPIL: India’s strengths include a technically skilled workforce, flexible manufacturing, and the ability to scale efficiently while maintaining cost competitiveness. Our differentiation lies in formulation expertise, rapid development cycles, and the capability to offer customized polymer solutions for diverse cable applications. Globally, customers increasingly look to India for integrated material solutions that combine technical performance, reliability, and value.
Globally, customers increasingly look to India for integrated material solutions that combine technical performance, reliability, and value.
WCI: Technology partnerships and acquisitions are critical today. How are Indo-global collaborations helping reinforce India’s engineering leadership?
DPIL: Indo-global collaborations facilitate the exchange of technical knowledge, best practices, and advanced process methodologies. Working closely with international clients and technology providers allows us to co-develop compounds, validate products against global benchmarks, and adopt innovative materials science approaches. Such partnerships strengthen India’s engineering leadership and accelerate our transition toward higher-value, technology-driven solutions.
WCI: Which international regions do you see as strategic growth markets, and how is India positioned as your global manufacturing base to support these expansions?
DPIL: We see strong opportunities across the Middle East, Africa, Europe, and Latin America, driven by infrastructure expansion, renewable energy projects, and telecom growth. India provides a robust manufacturing base with reliable raw material access, skilled manpower, and efficient export logistics. This allows us to serve global customers with consistent quality, competitive pricing, and dependable lead times.
WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
DPIL: From a technical perspective, we address cost pressures through process efficiency, formulation optimization, waste reduction, and energy-efficient operations. Automation and real-time monitoring improve yield and consistency, while strategic sourcing ensures stability. Importantly, compliance and performance remain non-negotiable, and every product is validated through rigorous testing before dispatch.
WCI: How are sustainability expectations from customers or regulators translating into changes in product design, manufacturing practices, or material choices?
DPIL: Sustainability is increasingly influencing our material design and manufacturing strategy. We are developing halogen-free, low-smoke, and recyclable compounds, reducing energy consumption through efficient processes, and minimizing waste generation. Additionally, we focus on responsible sourcing and lifecycle thinking to ensure our products meet global environmental and safety standards while supporting customers’ green initiatives.
Our differentiation lies in formulation expertise, rapid development cycles, and the capability to offer customized polymer solutions for diverse cable applications.
