Dynamic Cables Limited announced its entry into the building wires segment with the launch of its newly developed PVC Insulated Flame Retardant, Low Smoke and Halogen (FR-LSH) and Heat-Resistant, Flame-Retardant Low Smoke and Halogen (HR-FRLSH) Green Building Wires.
Feb 13, 2026
Dynamic Cables Limited announced its entry into the building wires segment. The newly introduced FR-LSH and HR-FRLSH building wire are premium products engineered using high-conductivity electrolytic grade copper and specially formulated flame retardant and heat-resistant PVC insulation, ensuring enhanced safety, thermal stability, and durability for residential, commercial, and institutional projects. The product is developed in compliance with the applicable standards and certified by BIS mark “IS 694” and is manufactured using lead-free compounds as an eco-friendly green wire, fully compliant with RoHS and REACH environmental regulations.
Watch: Top Cable Companies in India
At this stage, the company will operate through the B2B supply model, catering to “Projects” market segment including large residential & commercial, industrial and infrastructure projects. The supply will be channelized through builder & developers, EPC contractors, project consultant, government, industrial and institutional buyers either directly or through project focussed distributors. There are currently no plans to enter into the retail segment, as the company intends to leverage its existing business model and project-based engagement model.
Currently the above products will be manufactured at its existing plant, to pilot the initial journey. The controlled rollout is intended to gain market insights and establish a long-term feasible business model.
Over the next 3-4 quarters, the Company will closely monitor these key parameters and evaluate performance against internal benchmarks. Any decision relating to capacity augmentation, and capital allocation, will be taken only after establishing adequate visibility on sustainable demand, margin profile, and return metrics.
Also Read: Rosendahl Nextrom Acquires WINDAK Group
Commenting on the development, Ashish Mangal, Managing Director, said, “The introduction of PVC Copper FR-LSH and HR-FRLSH Lead Free Green Building Wire is a natural extension of our capabilities in power cables. We are approaching this segment in a calibrated manner, focusing on B2B customers through both existing relationships and a new client base in line with our enterprise DNA.”
