In an exclusive interaction with Wire & Cable India, Mr. Olivier Di Rico, Sales Manager, Eurotek S.r.l., shares that India’s pace of its industrial growth is remarkable and that it is not just a target market for global industry, but a strategic partner. Eurotek sees strong investment opportunities in India, driven by government plans for electrification and digital infrastructure. The company supports Indian manufacturers in their leap toward global standards, offering the reliable products combined with increasingly robust local technical support.
Wire & Cable India: Please briefly outline your company’s cable and wire industry product focus, including key technologies, product types, and principal end-use sectors.
Olivier Di Rico: Eurotek is a leader in the design and manufacture of high-precision extrusion heads for the wire, cable, and pipe industries. Specialists in processing complex materials, from fluoropolymers to LS0H, we offer customized solutions for the fibre optic, automotive, energy, and offshore markets. With an innovation-driven approach, we transform customer needs into high-precision systems with optimized flow based on quality and performance requirements.
WCI: Within your core product segments, how would you characterise current demand conditions and order visibility?
OR: The energy transition and broadband expansion continue to drive robust global demand. With stable medium-term order visibility, we leverage our custom engineering capabilities to meet the increasing selectivity of customers, who now demand fast delivery times and maximum manufacturing flexibility.
Watch: Top Cable Companies in India
WCI: Within your manufacturing offerings, how do you currently assess investment sentiment among wire and cable producers, particularly in emerging markets such as India?
OR: Market sentiment is extremely positive, particularly in India. We are seeing a strong propensity to invest, driven by government plans for electrification and digital infrastructure. Local manufacturers are upgrading from standard machinery to high-end European technology to compete globally through superior finished product quality.
WCI: Which customer or application requirements are currently exerting the greatest pressure to improve productivity and quality within your product range?
OR: The greatest pressure stems from the need to reduce setup times and minimize material waste during line startup. Applications such as high-speed data cables require sub-millimetric tolerances; for this reason, we have enhanced our research into internal fluid dynamics to ensure perfect polymer distribution.
WCI: Which manufacturing disciplines, automation measures, or quality-assurance practices have delivered the most tangible improvements in your yield or rework reduction?
OR: Through our advanced flow simulation software, we design tailor-made solutions perfectly integrated into our customers’ extrusion lines. The ability to pre-model polymer behavior allows us to eliminate process criticalities, removing the need for costly rework and ensuring that quality targets are met immediately.
Market sentiment is extremely positive, particularly in India. Local manufacturers are upgrading from standard machinery to high-end European technology to compete globally through superior finished product quality.
WCI: How are sustainability and decarbonisation goals translating into practical changes at your company?
OR: For us, sustainability means material efficiency. By designing extrusion heads that ensure high-precision layering, we help our customers reduce virgin raw material consumption and the energy footprint of their plants. Internally, we are optimizing our production processes to eliminate energy waste and adopting paperless policies.
WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
OR: We manage cost volatility through strategic procurement planning and consolidated partnerships with our suppliers. Our response to rising prices is not a compromise on quality, but rather design innovation: we create more efficient and durable products capable of drastically reducing the Total Cost of Ownership (TCO) for the end customer.
WCI: How has the wire and cable industry benefited, in practical terms, from automation or real-time digital control?
OR: The cable industry benefits significantly from the precision of digital line control. Our heads are engineered to integrate seamlessly into this environment: thanks to an optimized fluid-dynamic design, they ensure flawless consistency in diameter and concentricity. This inherent structural stability allows for a 15-20% reduction in scrap rates, without the need for constant manual adjustments.
Also Read: REELEX Packaging Solutions India Steps Up Investment in Smart, Autonomous Technologies for Wire & Cable Production
WCI: Looking ahead three to five years, which wire & cable segments or applications are most likely to drive the next investment cycle?
OR: The segments driving the next cycle will be EV charging cables, subsea cables for offshore wind, and the continued expansion of fibre optics and FTTH, in emerging markets. The demand for increasingly compact, high-performance cables will require more sophisticated co-extrusion technologies.
WCI: How do you see India as a market?
OR: We view India not just as a target market, but as a strategic partner. The pace of its industrial growth is remarkable. Our challenge is to support Indian manufacturers in their leap toward global standards, offering the reliability of ‘Made in Italy’ combined with increasingly robust local technical support.
