GEMSCAB Targets 50% Capacity Boost With Third Manufacturing Unit in Rajasthan

GEMSCAB is gearing up for a significant expansion with the establishment of its third manufacturing unit in Neemrana, Rajasthan, which aims to boost the company’s production capacity by 50 percent, enabling quicker and more efficient deliveries to customers. In an exclusive interview with Wire & Cable India, Mr. Vedant Gupta, Assistant Vice President, Sales and Marketing, GEMSCAB, shares insights into GEMSCAB’s expansion plans and the launch of GEMSCAB GREEN cables designed for sustainability- steps paving their way towards becoming a leading company in the wire and cable industry.

Wire & Cable India: Please share an overview of GEMSCAB, its journey, growth and evolution in the wire and cable segment.

Vedant Gupta: Founded in 1987, under the leadership of Mr. SK Gupta, GEMSCAB has established a strong presence and goodwill in the Indian cable & wire market. Over the past 38 years, the company has experienced steady growth, operating two manufacturing plants in Bhiwadi and Pathredi, Rajasthan. To further expand its manufacturing capacity, GEMSCAB is establishing a third unit at Neemrana, Rajasthan.

Initially specializing in low-tension cables and wires in Delhi, the company has since diversified its product portfolio to include EHV cables up to 66kV, HT cables, LT power and control cables, fire-survival cables, and other specialized, customized solutions. Committed to quality and customer satisfaction, GEMSCAB has consistently maintained high customer retention, reinforcing its position as a trusted name in the industry.

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WCI: Innovation plays a crucial role in the wire and cable industry. How does GEMSCAB incorporate technological advancements into its manufacturing process?

VG: The cable industry is undergoing significant technological innovation, driven by the demand for greater efficiency, sustainability, and performance. Automation has streamlined our production, significantly enhancing operational efficiency.

The adoption of AI-driven tools has further optimized our processes, enabling predictive maintenance and superior quality control.

The advanced extrusion machines ensure precise insulation application, resulting in uniform coatings and higher-quality cables. Additionally, the integration of smart sensors allows for real-time monitoring and dynamic optimization of the extrusion process, ensuring consistency, reliability, and peak performance by the company.

WCI: What is the current product range offered by the company, and are there any new product categories or offerings that you plan to introduce in the near future?

VG: Our current product basket includes EHV cables up to 66 kV, HT cables, LT power & control cables, fire survival cables, signal cables, flexible cables & wires, mining cables, airfield lighting cables, fire alarm cables, VFD cables, load cell cables, bonding cables, medium voltage covered conductors, and other customized cables as per client specifications.

We have recently introduced GEMSCAB GREEN cables and have plans to manufacture EHV cables up to 220 kV in the long term.

WCI: GEMSCAB has built a strong reputation in the industry. Are there any expansion plans, in terms of infrastructure and market reach?

VG: We are setting up a new manufacturing facility at Neemrana, Rajasthan, with a goal to increase our production capacity by 50 percent, and provide our customers with quicker and more efficient deliveries. Our long-term vision is to have a strong presence in the B2C segment, improving our material availability as well as brand acceptance and visibility.

WCI: How does the company plan to stay ahead of the competition in such a dynamic industry?

VG: Consumers’ wires and cables buying patterns are evolving with time. Buyers are becoming more brand and quality conscious. It is no longer a price-driven market. Consistency in quality, timely delivery commitments, innovation in product design, and adaptation to the changing technology are the key growth drivers for any organization. GEMSCAB remains at the forefront of this dynamic industry meeting the high-end demands of its customers.

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WCI: How is GEMSCAB addressing sustainability within its production processes and product offerings?

VG: GEMSCAB remains committed to its green transition with the launch of its advanced power distribution cable, ‘GEMSCAB GREEN’, featuring a significantly lower carbon footprint. We have reduced our PCF by up to 32 percent while adopting sustainable raw materials with similar electro-mechanical properties.

GEMSCAB’s sustainability strategy is based on UN Sustainable Development Goals (SDGs) and challenging targets on a yearly basis. Every facet of our business, including innovative technology, material selection, vendor assessment, cable design, manufacturing procedures, energy optimization, employee safety, and logistics, is interwoven with sustainability.

GEMSCAB is dedicated to achieving verified Science Based Targets Initiative (SBTi) targets for a sustainable future. The company aims for net-zero carbon emissions for Scope 1 & 2 and an 80 percent reduction in Scope 3 emissions by 2050. As an intermediate goal, GEMSCAB targets a 40 percent cut in Scope 1 & 2 emissions and a 20 percent reduction in Scope 3 emissions by 2030, reinforcing its dedication to environmental responsibility and a greener tomorrow.

WCI: How do you foresee the wire and cable industry evolving over the next 5 to 10 years, and what role do GEMSCAB play in this evolution?

VG: India is recognized as one of the world’s fastest-growing economies with strong growth projections and a key focus on areas like infrastructure, manufacturing and power. As India progresses toward the vision of ‘Viksit Bharat 2047’, the demand for cables is expected to increase. Over the next five years, GEMSCAB aims to position itself as a leading cable manufacturer, meeting the dynamic needs of a USD 5 trillion economy and playing a pivotal role in India’s industrial and economic transformation.