In a first, Luker Electric Technologies Private Limited has invested INR 150 crore in its Coimbatore facility to produce wires and cables, aiming for a market launch by June end, initially targeting South India. Actor Prabhudeva has been appointed as the brand ambassador for this new product line.
Jun 11,2025
Luker Electric Technologies Pvt Ltd, known for its LED lighting and BLDC fans, is set to enter the wires and cables sector. With an investment of INR 150 crore, the company has commenced production at its Coimbatore facility, aiming for a market launch by June’s end, initially targeting South India.
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As per report, Jothish Kumar V, Managing Director of Luker Electric Technologies Pvt Ltd., highlighted that the Indian wires and cables market is valued at approximately INR 35,000 crore, driven by increasing infrastructure development, especially in rural areas. To enhance brand visibility, actor Prabhudeva has been appointed as the brand ambassador for this new product line.
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The company’s debut in the sector in South India suggests a targeted approach to establish a strong foothold before a potential wider national rollout.
