Polycab becomes the first Indian company to receive GreenPro certification from CII–IGBC for its Green Wire+ product.
Nov 10, 2025
Polycab India has achieved a significant industry milestone by becoming India’s first company to obtain GreenPro certification from CII–IGBC for its Green Wire+ product. The certification demonstrates an unwavering commitment towards providing safe, eco-friendly, and high-performance electrical solutions.
GreenPro is an eco-labeling scheme by the Confederation of Indian Industry (CII)–Indian Green Building Council (IGBC) that certifies products as environmentally friendly throughout their entire life cycle. It assures the customers that Polycab’s Green Wires are ideal for both residential and commercial applications.
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The Green Wires are manufactured using 99.97% pure copper, deliver higher current-carrying capacity and come with built-in protection against rodents, moisture, and abrasion, ensuring durability. Equipped with flame stop technology and certified as REACH and RoHS compliant, Polycab Green Wires+ are free from over 250 hazardous substances, ensuring safety for consumers and the environment alike.
Additionally, the company has launched a new TVC campaign for its flagship product, Polycab Green Wires, aimed at reshaping consumer awareness around electrical safety and the unseen choices that protect our homes and loved ones.
Rooted in a powerful consumer insight that people invest heavily in what’s visible in their homes, often overlooking the unseen yet vital elements that ensure safety. The wires behind the walls, though hidden, play a crucial role in protecting our loved ones and our belongings.
This campaign draws attention to the importance of choosing the right wires. Through emotionally resonant storytelling, this campaign reminds consumers that true care begins with the choices we make — even the ones no one sees. With Green Wires+, Polycab offers a silent guardian that safeguards what matters most: our families, and our homes.
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This TVC captures special moments, subtly reminding viewers that behind every safe and happy home, lies a network of trusted wiring. With Green Wires+, Polycab reinforces its commitment to quality, safety, and innovation — offering wires that have higher heat resistant, lead free and ensure low smoke and low toxic fume emission during emergencies.
