In an exclusive interaction with Wire & Cable India, Mr. Benjamin Grasset, Sales Manager, SETIC & POURTIER, says that India is rapidly emerging as a strategic investment destination for advanced wire and cable manufacturing technologies. He notes that producers are expanding capacities, modernising plants, and upgrading machinery to serve domestic and export markets. SETIC & POURTIER cater to a wide range of end-use sectors, including power transmission and distribution, automotive, aerospace, data and telecommunications, and renewable energy, fulfilling the demands for technological innovation and high-performance equipment in these industries.
Wire & Cable India: Please briefly outline your company’s cable and wire industry product focus, including key technologies, product types, and principal end-use sectors.
Benjamin Grasset: SETIC & POURTIER focuses on the designing and manufacturing of high-performance rotating machines for the wire and cable industry. Our key technologies include double twist stranding, rigid stranding, drum twisting, single twist, and group twinners, delivered through integrated line concepts. We serve a wide range of end-use sectors including power transmission and distribution, automotive, aerospace, data and telecommunications, as well as renewable energy applications such as offshore wind and solar.
WCI: Within your core product segments, how would you characterise current demand conditions and order visibility?
BG: Across our core segments, demand remains robust, supported by global electrification trends, grid expansion, and renewable energy investments. Order visibility has improved compared with previous years, with medium-term project pipelines providing solid production planning horizons. Growth is visible across all geographic regions worldwide, without exception.
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WCI: Within your manufacturing offerings, how do you currently assess investment sentiment among wire and cable producers, particularly in emerging markets such as India?
BG: Investment sentiment among wire and cable producers is strong, especially in emerging markets such as India and Southeast Asia. Producers are expanding capacity, modernising plants, and upgrading to higher-performance machinery to meet both domestic infrastructure demand and export opportunities. India, in particular, is showing accelerated investment driven by energy transition projects and supported by strong government initiatives.
WCI: Which customer or application requirements are currently exerting the greatest pressure to improve productivity and quality within your product range?
BG: Customers are facing increasing pressure to deliver higher conductor performance, tighter tolerances, and defect-free production at scale. Applications such as special automation and robotic cables, EV cables, LV / MV / HV power transmission, and data center infrastructure require superior quality in terms of productivity, concentricity, conductors’ surface, and overall process stability.
WCI: Which manufacturing disciplines, automation measures, or quality-assurance practices have delivered the most tangible improvements in your yield or rework reduction?
BG: The most significant improvements come from advanced automation, precision tension control systems, in-line measurement, and highly stable rotating equipment. The integration of inline measurement systems and real-time monitoring allows early deviation detection and immediate correction.
Investment sentiment among wire and cable producers is strong, especially in emerging markets such as India and Southeast Asia. Producers are expanding capacity, modernising plants, and upgrading to higher-performance machinery to meet both domestic infrastructure demand and export opportunities.
WCI: How are sustainability and decarbonisation goals translating into practical changes at your company?
BG: Sustainability objectives are translating into new mechanical designs and electrical systems aimed at reducing the energy consumption of our machines. Our after-sales divisions are also continuously working on second-life solutions and energy reduction initiatives. For example, bow technology focuses on optimised bow profiles and designs aimed at reducing energy consumption.
WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
BG: To address raw material, energy, and logistics cost pressures, we focus on engineering efficiency, machine durability, and global process optimization. By improving line uptime, developing new technologies with higher output, reducing maintenance intervals, and lowering energy consumption per tonne produced, we help customers maintain competitiveness without compromising compliance or product integrity.
WCI: How has the wire and cable industry benefited, in practical terms, from automation or real-time digital control?
BG: Automation and digitalisation have delivered measurable gains in operational and production consistency.
WCI: Looking ahead three to five years, which wire & cable segments or applications are most likely to drive the next investment cycle?
BG: We expect the next investment wave to be driven by all ranges of power cables, EV infrastructure, and advanced data transmission cables. These segments require increasingly sophisticated stranding and cabling solutions, creating strong opportunities for technological innovation and high-performance equipment.
WCI: How do you see India as a market?
BG: India represents one of the most dynamic growth markets for the wire and cable industry. Rapid urbanisation, grid modernisation, renewable energy deployment, and transport electrification are fuelling sustained cable demand. Combined with a maturing manufacturing base and strong export ambitions, India is set to remain a strategic investment destination for advanced production technologies.
We expect the next investment wave to be driven by all ranges of power cables, EV infrastructure, and advanced data transmission cables. These segments require increasingly sophisticated stranding and cabling solutions, creating strong opportunities for technological innovation and high-performance equipment.
