Setic & Pourtier’s solutions attracted strong interest, driven by today’s major challenges: energy transition, data centers, connected devices, and electric vehicles, during the technological and strategic showcase – Interwire 2025.
May 26, 2025
Setic & Pourtier, designers, manufacturers and suppliers of high-speed rotating machines for the cable industry, described Interwire 2025 as not just a trade show, but a concentrated burst of opportunities, human connections, and commercial success. The cable machinery makers said meticulous preparation and a united team helped them experience an exceptional edition with back-to-back meetings, firm handshakes, genuine conversations and increased visibility among key decision-makers in the North American market.
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Calling Interwire 2025 a technological and strategic showcase, Setic & Pourtier said their solutions attracted strong interest, driven by today’s major challenges: energy transition, data centers, connected devices, and electric vehicles. Terming it a full-scale technology watch – to see, touch, compare and understand, the company said it gained direct insight into the market, its needs, and even its weak signals.
Committed to advancing the wire and cable industry through innovation and collaboration, the sponsorship was aligned with their mission to foster industry growth and share cutting-edge technologies. Interwire 2025 became the perfect stage for Setic & Pourtier to unveil its new visual identity. With a refreshed logo and a complete rebranding, the company is embracing the future with clarity, energy, and purpose.
This new identity reflects today’s identity of Setic & Pourtier – a global leader in cable manufacturing solutions, a partner committed to innovation and sustainability, and a team united under a bold & modern vision. With the overwhelmingly positive feedback, the company is proud to see its new image resonate in the Mercedes Stadium with both long-time partners and new contacts.
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At Interwire 2025, Setic & Pourtier didn’t just showcase innovation, it celebrated a milestone, the proud completion of 35 years of its presence in the US market.
