Traxit Wire Lubrication, a brand of Klüber Lubrication GmbH, is one of the leading manufacturers of drawing lubricants for the wire industry. The company was founded in 1881 in Germany and is now active worldwide in over 150 countries. Traxit offers a comprehensive product portfolio for dry drawing, wet drawing, and coating agents. In a conversation with Wire & Cable India, they shared that the close integration of R&D and customer orientation forms the foundation for their company’s success.
As a traditional manufacturer of drawing lubricants with over 140 years of company history, Traxit Wire Lubrication, a brand of Klüber Lubrication, is today a world leader in the development and production of lubricants for wire drawing. Since 2020, Traxit has been part of Klüber Lubrication, an internationally operating specialist in high-performance lubricants. The merger has significantly strengthened the technological development, international market expansion, and innovative strength of the Traxit brand.
International Presence and Technological Focus
With its own branches in Europe, China, and the USA, as well as a global sales network in over 150 countries, Traxit focuses on customer proximity and market presence. Important strategic decisions included the establishment of two development centers in Europe and China, as well as the consistent focus on research, development, and customer integration.
In 2025, the company celebrates a special anniversary: the Chinese branch has been in existence for 30 years, and today it is established as a central location for sales and development in the Asia-Pacific region. The Indian market is supplied with European products and opened up for Chinese products that fulfil the applicable international standards.
At the same time, the company looks back on an equally long, trusting cooperation with the Indian sales partner, Kemtree International – an example of successful and sustainable partnership with experienced local players in key regions of the wire industry.
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Scientifically Based Formulation for Maximum Performance
A central differentiating feature of Traxit lubricants is their formulation based on scientific findings. In close cooperation with universities and external research institutions, high-performance products are created that are precisely tailored to the requirements of modern wire drawing systems.
Targeted product developments have achieved measurable improvements in customer applications: These include a significant increase in drawing speed, a reduction in lubricant consumption up to total-use application, and improved surface quality of the manufactured wires.
Tailored Solutions for Diverse Applications
The Traxit product portfolio covers the entire range of lubricants for wire drawing from dry drawing lubricants, wet drawing lubricants to coating agents. The focus is on iron-containing wire products for applications in the automotive, construction, and energy industries.
Traxit is particularly strong in markets such as India, where the company is one of the leading providers in the areas of prestressed steel, steel cord, tire bead wire, and stainless steel wire. Through close cooperation with customers, it is possible to deeply analyze individual drawing processes, provide optimal product recommendations, and implement tailored new developments if necessary.
Innovations for a Sustainable Future
A central development goal at Traxit is the continuous increase in environmental compatibility and energy efficiency. The company now offers a comprehensive range of borax-free lubricants that meet the highest standards of occupational safety and ecological sustainability – without compromising performance. In addition, the products contribute significantly to reducing energy consumption through effective friction reduction in the drawing process.
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Future Strategy: Technology, Sustainability, and Partnership
Traxit sees itself not only as a product supplier but as a technological partner. The vision: ‘creating added value that goes beyond pure product quality’, includes process optimization, efficiency increase, energy savings, and resource conservation for customers. The strategic focus on research and development is consistently pursued with investments in technology centers, the expansion of scientific collaborations, and active exchange with industry partners worldwide. The goal is to develop solutions today that will be in demand in the wire and cable industry tomorrow.
