Vividh Wires Makes a Headway in Specialty Wire with Its Second Manufacturing Facility

Vividh Wires is set to commission its second manufacturing unit in Greater Noida, adding 12,000 MT of annual capacity and enhancing technical capabilities. In an exclusive with Wire & Cable India, Mr. Ashwani Gupta, Director of Vividh Wires Limited, shares how the expansion will meet rising demand for high-specification and export-grade wires. The new facility will specialize in duplex, stainless steel, and high-nickel alloy wires, with a significant focus on export markets.

Wire & Cable India: What are the current trends shaping the wire and cable industry in India, especially in the context of the steel wire sector?

Ashwani Gupta: The Indian wire and cable industry is currently influenced by several pivotal trends. The government’s robust infrastructure initiatives, such as the ‘Make in India’ initiative and the development of smart cities, have significantly amplified the demand for high-quality steel wires. Additionally, the automotive sector’s transition towards electric vehicles necessitates superior wire solutions, further propelling industry’s growth.

However, the recent imposition of a 26% reciprocal tariff by the United States on Indian imports has introduced a complex dynamic. While our direct exports to the U.S. may be limited, these tariffs could lead to a redirection of global steel supplies, potentially increasing the competition in our domestic market. At Vividh Wires, we are closely monitoring these developments to proactively adapt and transform our strategies according to these changes.

WCI: How do you see the Budget for FY2025-26 impacting the steel wire and cable industry, and what opportunities do you think it offers for the sector?

AG: The FY2025-26 Budget has unveiled several measures that positively influence the steel wire and cable industry. Higher allocations for infrastructure projects, including transportation and urban development, are anticipated to bolster demand for steel wires.

Furthermore, incentives for domestic manufacturing and research and development encourages companies to invest in technological innovation. However, these domestic opportunities must be viewed along with the external challenges, such as the U.S. tariffs that have broader implications on global trade flows, requiring a strategic approach to capitalize on budgetary provisions while mitigating external risks.

That being said, we at Vividh Wires are already planning to capitalize on these opportunities. With the commissioning of our new unit, we will significantly enhance our production capabilities.

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WCI: How do you see Indian manufacturers competing with global players in terms of quality, pricing, and technological advancements?

AG: Indian manufacturers are steadily closing the gap with global players through a blend of process optimization, quality enhancements, and a proactive adoption of global best practices.

At Vividh Wires, we have embraced continuous improvement philosophies such as ‘the 5S methodology in Kaizen’ and other lean manufacturing tools, to drive efficiency and minimize wastage across our operations. These initiatives not only bring down production costs but also ensure a consistent focus on quality, precision, and safety at every level of manufacturing.

Moreover, we are actively investing in state-of-the-art machinery and automation systems sourced from leading global suppliers. These advancements enable us to achieve tighter tolerances, superior surface finishes, and enhanced mechanical properties in our stainless steel wires.

Our vision is clear: To produce wires that are at least at par with global standards, if not exceeding them. By combining our operational excellence and our relentless focus on quality with world-class technology, we are confident that we have the ability to stand shoulder-to-shoulder with the best manufacturers of the world.

WCI: Fluctuation in raw materials’ price has been a serious challenge for the steel industry. How do you plan to overcome the challenges and how do you see the industry adapting to these challenges?

AG: Volatility in raw material prices remains one of the most pressing challenges for the steel industry, directly affecting both margins and planning cycles. This challenge is now compounded by recent developments such as the U.S. tariffs, which could trigger a chain reaction globally. The affected countries may start dumping steel in India at lower prices, thereby distorting the domestic market and putting undue pressure on Indian manufacturers.

In order to address this, it is imperative that the Indian government steps-in with appropriate safeguard duties and trade remedies to protect the interests of domestic players. Without such proactive policy measures, Indian manufacturers may face an uneven playing field that will threaten the long-term competitiveness of the steel sector.
However, we cannot solely rely on external support. We must aggressively invest in R&D to develop new and more exotic grades of steel which are still being imported. The resources, talent, and infrastructure available to Indian companies presently are more than sufficient to achieve these new grades. What’s required now is sharper focus and stronger collaboration. At Vividh Wires, we are actively working toward developing import substitutes, aligning our innovation goals with the broader national goal of self-reliance in advanced steel grades.

Our long-term vision is that every grade of stainless steel and alloyed wire that is currently imported into India— can and should be manufactured domestically. This not only shields us against global disruptions but also ensures that India will emerge as a formidable exporter in this space.

WCI: What are the recent developments, innovations and sustainability initiatives happening at your company?

AG: At Vividh Wires, we are at an exciting juncture in our growth journey. A major milestone for us is the upcoming commissioning of our second manufacturing unit, which will significantly enhance both our production capacities and technical capabilities.

This new facility will dedicate a large portion of its output to cater to the export markets, and will focus on specialty wires, including duplex, stainless steel, and high-nickel alloy grade products that require precision engineering and serve highly demanding applications.

In terms of sustainability goals, we will continue to uphold our commitment to environmental responsibility with a new solar plant that is currently in the pipeline. This plant will further offset carbon emissions and reduce reliance on conventional energy sources. As part of our long-term sustainability vision, we are firmly committed to fully transitioning to renewable energy within the shortest feasible timeframe.

Innovation for us is not just limited to the product line but it is embedded in our processes, strategies, and social responsibility. This holistic approach ensures that we not only remain technologically competitive but also be a responsible and forward-looking industry player.

WCI: Can you share with us your market footprint, and clientele that you are catering to?

AG: Our market footprint spans across the globe. We proudly serve a diverse customer base in every continent.
Our clientele ranges from small-scale enterprises to large multinational corporations, cutting across/ capturing a wide array of industries—such as automotive and construction, energy, oil & gas, and beyond. This diversity reflects both our strength and adaptability, and also serves as a key motivator for our ongoing research and development efforts. This enables us to consistently introduce new and more technically advanced wire solutions tailored to the specific needs of different sectors and geographies.

At Vividh Wires, our entire team remains committed to continuous improvement and the adoption of best-in-class practices across our operations. This mindset not only ensures the quality and reliability that our customers expect but also corroborates that we remain competitive and relevant in an ever-evolving global landscape.

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WCI: What are your future growth plans or investments aimed at strengthening your market position in the steel wire segment?

AG: One of the most significant milestones in our journey is the upcoming commissioning of our second manufacturing unit in Greater Noida. This facility represents a major strategic investment and a bold step forward in our growth trajectory.

With a substantial capex already committed, the new unit will increase our production capacity by 12,000 MT per annum, once it is fully operational. This expansion will not only scale our operations but also enhance our ability to meet growing demand, especially for high-specification and export-grade wires.

Since our inception, innovation has been the cornerstone of our philosophy, and we consistently aim to bring cutting-edge solutions to the Indian wire industry. We focus on introducing advanced materials, refining processes, and adopting world-class technology that will shape our future.

At the heart of our approach is our deeply customer-centric mindset. We strive to address every concern and fulfill every requirement of our customers with precision, reliability, and integrity.

Moreover, we believe that sustainable growth comes from within. So, rather than looking outward for support, we’ve always looked inward for solutions—investing in our people, processes, and capabilities.

As we move ahead, we intend to build on our existing market position by leveraging our diverse product portfolio and our commitment to customer satisfaction. We are confident that this approach will continue to propel Vividh Wires toward even greater heights, both in India and on the global stage.