Growth in Indian Wire and Cable Industry- The Way Forward
India’s wire & cable market continues to outpace global averages, driven by a capex-led cycle in power transmission & distribution, renewable integration, urban housing, industrial capex, rail/metro expansion, and data-center build-outs.
We see demand for broad-basing from EHV and specialty cables for utilities and infra, to FR/FRLSH and LSZH building wires in the retail ecosystem. Medium-term visibility looks strong with government push for ‘Viksit Bharat’ infrastructure, ‘Make-in-India’ manufacturing, plus accelerating electrification like EVs, metros, airports, ports, and smart city projects. The structural drivers such as grid modernization, safety norms, and green compliance suggest this upcycle is durable rather than cyclical.
Primary Drivers of Wire and Cable Industry Expansion
Primary drivers for industry expansion include power T&D & utilities, renewables & industrial sector, real estate & construction sector, railways & metros, telecom & data centers and EV ecosystem. In the power T&D and utilities sector, there is a strong focus on EHV/HT projects, substation upgrades, loss reduction, and green energy evacuation. The renewables and industrial segment is witnessing growth through solar and WTG cabling, green hydrogen pilot initiatives, and brownfield-to-smart-factory upgrades.
In real estate and construction, the trend is shifting toward premium, safer, low-smoke, and halogen-free building wires. Railways and metros are prioritizing network expansion, electrification, and station modernization. The telecom and data center segment is being driven by fiber backbones, hyperscale data center growth, and 5G densification. And finally, the EV ecosystem is rapidly evolving with developments in charging infrastructure, smart distribution panels, and component harnessing.
Watch: Top Cable Companies in India
Major Trends in Terms of Technology, Product Mix, and Supply Chain
The industry is witnessing a major shift towards safety and compliance, with rapid adoption of FRLSH and LSZH cables and higher fire-safety benchmarks in residential and commercial projects. Green & circular practices are also taking center stage with low-VOC and halogen-free materials, RoHS and REACH compliance, recyclable packaging, and energy-efficient manufacturing.
The share of EHV, HT and specialty project cables is increasing as utilities modernize the grid. Digital operations such as automation, inline testing, and data-driven planning enhance the quality of wires and cables and ensure OTIF (on-time, in-full) delivery. There is a strong supply-chain resilience being framed via multi-sourcing of polymers and metals, near-shoring of critical inputs, and smarter inventory management. At the same time, the retail market is undergoing premiumization, shifting from a ‘price-first’ approach to branded, certified, and long-life safety-led product selection.
Impact of New Entrants in the Industry
New entrants keep pricing sharp and push for faster go-to-market experiments. The real differentiators now are brand trust, certifications, distribution muscle, and service reliability. This pressure has accelerated innovation, quicker product refreshes, safer compounds, and stronger after-sales/technical support. Established players with scale, QA discipline, and channel depth are using the moment to raise the bar.
Crucial Financial Information, Important Events, and Advancements
In FY 2024-25, KEI Industries continued its strong growth trajectory, delivering robust financial, operational, and brand milestones. The company sustained its growth momentum with a turnover of INR 9,735.88 crore, up ~19.9% from INR 8,104.08 crore in FY 2023-24, while net profit increased to INR 696.41 crore from INR 581.05 crore, reflecting a ~19.8% growth.
In terms of product portfolio, our new next-gen living ‘ConFlame Green+’ eco-friendly wire line, aligned with the vision of ‘Viksit Bharat Ka Viskit Wire,’ gained strong traction across the retail segment, driving both safety-led adoption and sustainability credentials. KEI Industries strengthened its presence in EHV/HT cables for utilities and marquee infrastructure projects, expanding its institutional footprint with notable wins across power, renewables, and urban infrastructure.
In terms of operations, KEI Industries’ robust ATL, BTL, and digital investments continued to strengthen brand visibility and dealer engagement, while the successful rollout of Salesforce software’s comprehensive suite of tools and features empowers KEI Industries to optimize its partner ecosystem, making it a key enabler in the company’s digital transformation journey.
A key milestone was the commissioning of our new manufacturing facility at Sanand, Gujarat, designed to augment capacity, cater to growing demand across domestic and export markets, and support future-ready product innovations.
On the brand front, KEI Industries deepened consumer connect through sports alliances and retail marketing initiatives. A major highlight was KEI Industries becoming the principal partner of Royal Challengers Bangalore (RCB) for the 18th season of the Indian Premier League (IPL). Our logo proudly featured on the back of the RCB match jersey, strengthening brand visibility across millions of cricket fans. This partnership became even more memorable as RCB lifted the IPL trophy after 18 years, marking a milestone season and a successful collaboration.
Future Readiness to Compete in the Evolving Market
KEI Industries is future-ready, with a clear strategy built on safety, sustainability, and innovation to maintain leadership in a rapidly evolving industry. With safety & sustainability as core strategy, we are scaling our ConFlame Green+ range and embedding green manufacturing practices to meet the rising demand for eco-conscious, high-safety products, aligned with the vision of a Viksit Bharat.
For quality leadership, our zero-defect mindset, supported by advanced quality assurance, inline monitoring systems, and rigorous global certifications, ensures consistent reliability and world-class standards. In category building & consumer education, we are actively driving awareness on fire safety, product standards, and certified wiring solutions, empowering consumers to make safer and more informed choices. For channel strength & digital enablement, we continue to strengthen market penetration and customer engagement through deep dealer, distributor, and electrician partnerships, coupled with training initiatives and digital tools.
For talent and R&D focus, we are creating next-gen solutions for utilities, infrastructure while nurturing a skilled workforce with sustained investments in research, application engineering, and innovation, to deliver on future opportunities.
B2B Exhibitions Fueling Industry Growth
B2B exhibitions like Cable & Wire Fair act as powerful growth catalysts for the wire and cable industry. They compress the sales and innovation cycle by bringing together live product demonstrations, technical dialogues on evolving standards, sourcing opportunities, and partner matchmaking all under one roof.
For a specification-driven category like cables, these exhibitions provide something uniquely valuable- the ability for buyers to see, touch, and test products in real time. This tactile evaluation and live performance validation build the trust and confidence needed for large-scale adoption. Equally important, such platforms align the entire ecosystem from OEMs, EPCs, and utilities to contractors, consultants, and channel partners—on emerging standards, regulatory shifts, and upcoming project requirements. This collective alignment accelerates industry readiness, fosters collaboration, and helps shape the next wave of infrastructure growth.
Past Participation Experience in Cable & Wire Fair
We’ve leveraged Cable & Wire Fair to showcase new ranges like ConFlame Green+ and EV charging cables and guns, with that create category pull. We meet high-intent buyers from utilities, EPCs, real estate, and industrial clusters in a concentrated window. This strengthens our dealer relationships and onboard new partners in strategic cities.
Expectations from Cable & Wire Fair 2025
At Cable & Wire Fair 2025, visitors can look forward to an interactive experience at the KEI booth. They will have the opportunity to explore our latest product innovations, including ConFlame Green+, and engage with our expert team to understand how KEI Industries’ solutions can meet their specific project and application needs.
The booth will also showcase our advanced cable solutions for homes, infrastructure, and utilities, along with insights into our sustainability practices and digital tools. Visitors can discuss upcoming projects, learn about our dealer and electrician programs, and experience firsthand why KEI Industries continues to stand as ‘Viksit Bharat Ka Viskit Wire.’
