Growth in Indian Wire and Cable Industry- The Way Forward
The wire & cable industry in India is growing rapidly as the demand is huge. The industry is set to grow exponentially in the next 5 years, considering new infrastructural projects, new residential projects, commissioning of new transmission lines and upgradation of existing transmission lines in various parts of India. House wire is the biggest sector in terms of market share in India, fuelling the demand for more wire production. The renewable power sector is also increasingly growing in the Indian market, which will increase the demand for the wire segment.
Major Trends in Terms of Technology, Product Mix, and Supply Chain
Globally, the trend that is being observed is the growing demands on multi-wire machines, operating faster and at a higher capacity than ever before, handling up to 64 wires. So, the stress on lubricants is greater than ever before. We are working to develop our next-generation of products, keeping this in mind.
Watch: Top Cable Companies in India
Impact of New Entrants in the Industry
We understand that in every industry there are new players entering their respective markets, but we welcome the entry of new players, domestic as well as international, because it keeps us sharp and on the forefront of innovation.
Our focus is on creating the next-generation of wire drawing lubricants like ’Lubricool 955’ which has performed outstandingly with some large European customers keeping the same emulsion for 14 months without the use of additives.
Our goal is to drive the industry forward through continuous improvement and innovation. Our focus remains more on retaining existing business as well as winning new businesses, with commercial competitiveness, and the efficiency in after-sales technical support services.
Future Readiness to Compete in the Evolving Market
We are increasingly investing in our state-of-the-art lab. With 35 years of experience in making and engineering lubricants, we know how tough the competitive landscape is. We have stood the test of time, and our innovative nature has never let us down. We are launching our next generation of copper or tin wire drawing lubricants led by our latest innovation, ‘Lubricool 955,’ with one further innovations coming to market in October 2025. We have a warehousing arrangement in Bhiwandi near Mumbai, and we manage enough inventory for almost 3 to 4 months, considering the delays in ocean shipments. This arrangement will help us in dispatching immediately against orders from our customers.
B2B Exhibitions Fueling Industry Growth
B2B exhibitions provide an opportunity to introduce and discuss products with a global market. Even though Cable & Wire Fair is an India-specific exhibition, there will be lots of global players attending this fair, serving as a great forum and meeting point to discuss everything in the wire segment. This will provide us an opportunity to learn from customers and competitors. It even allows us to listen to industry challenges and feedback, resulting in the development of innovative new products.
Past Participation Experience in Cable & Wire Fair
Last Cable & Wire Fair 2023 was a good experience with more than expected footfall. The prompt response from the Cable & Wire Fair’s team is always appreciable and we managed to add new customers post the show.
Expectations from Cable & Wire Fair 2025
Visitors can look forward to the discussions surrounding our new product innovations like ‘Lubricool 955’ that have been tried and tested throughout Europe and how it’s producing results in the industry that hasn’t been experienced before – like emulsions running for 14 months without any additives being needed.
Visit Stand: Hall 4/ J4-5&7 at Cable & Wire Fair 2025, New Delhi
