Proton Products: Initiates Direct Operations in India to Advance Ultra High-Speed Gauge Technology - Wire & Cable India
Wire & Cable India
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Proton Products: Initiates Direct Operations in India to Advance Ultra High-Speed Gauge Technology

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Mr. Sunish Bhatia, Country Manager (India & Neighboring Countries), Proton Products Inc.

Growth in Indian Wire and Cable Industry- The Way Forward
The wire & cable industry is growing at a good pace with most of the small manufacturers expanding as well as growing to fulfill market demands. The electrifying growth is powered by India’s ambitious infrastructure plans to upgrade power systems, railways, and real estate. The automotive segment is witnessing a wiring revolution with EVs requiring nearly three times more cabling than internal combustion vehicles. Metro expansion projects are fueling the demand for signaling and overhead line equipment cables.

Major Trends in Terms of Supply Chain
Supply chains have many moving parts, and companies are determined to automate as many of them as possible. That means replacing manual processes with digital processes, from the procurement office and the factory floor to the customer’s door.

Watch: Top Cable Companies in India

Impact of New Entrants in the Industry
New players entering an industry can alter the competitive landscape and greatly affect the profits of existing firms. Nevertheless, companies like ours, maintain significant growth by producing top-quality products and strong presence in the market, which new manufacturers cannot match. We provide customers with the opportunity to select the best options in terms of quality, maintenance-free products, cost, and fastest lead times ever.

Future Readiness to Compete in the Evolving Market
Proton Products is developing ultra high-speed gauges along with cutting-edge high-accuracy technologies that are significantly easier to use and maintain for end-users, as compared to outdated components and boards. We provide upgrades for our existing gauges in the market and ensure our customers are informed about the latest advancements in technology.

B2B Exhibitions Fueling Industry Growth
Engaging in B2B fairs and exhibitions provides companies the opportunity to showcase their products and services directly to a focused group of potential buyers and decision-makers. Additionally, these events serve as an excellent means to keep the market informed about new advancements.

Past Participation Experience in Cable & Wire Fair
In the past, we consistently engaged in India through our agents/representatives; however, this time, Proton Products has initiated direct operations in India alongside our partner agents to provide closer support to our customers and partners and engage with them directly. Meeting all our customers and prospects in one location to present our entire range of products is always advantageous. We have established connections with numerous new customers and partners, leading to a significant number of new opportunities.


Also Read: From Building Wire to E-Mobility: Rosendahl Nextrom’s Future-Ready Solutions for a Growing Nation


Expectations from Cable & Wire Fair 2025
Proton Products will showcase all instruments for the cable and wire industry, as well as for the pipe & tube sector. We anticipate that visitors will have the opportunity to see eccentricity gauges, diameter measurements, spark testers, wire preheaters, lump detectors, length & speed measurements and many more products in action at our booth.

Visitors are encouraged to ask questions and engage in discussions about their applications with our experts, who are available to assist in enhancing their quality and process control measurements. We hope that the Cable & Wire Fair 2025 will effectively promote the industry, attracting a large number of visitors to explore our products and services in one location.

Visit Stand: Hall 4/ N1-2 at Cable & Wire Fair 2025, New Delhi

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