Growth in Indian Wire and Cable Industry- The Way Forward
The Indian wire & cable industry is in a healthy growth phase, driven by public and private sector investments in power transmission, renewables, urban infrastructure, and digital networks including the data centres boom. Demand is broad-based — domestic electrification, grid upgrades (HVDC/HV lines), and telecom/data expansion sustain volumes while improving product mix and Average Selling Prices (ASPs). With strategic technology tie-ups and in-house R&D, companies like Supermac Industries provide world-class solutions that reduce import dependency, optimize costs, and improve technical quality. This structural growth is expected to continue over the next decade.
Primary Drivers of Wire and Cable Industry Expansion
Power transmission and distribution (including grid strengthening and HVDC), renewables (wind and solar), telecom/fiber rollout (broadband/5G), EV infrastructure, and large-scale urban construction are key drivers. Railways and metro projects add specialized cable demand in certain corridors.
Supermac Industries’ global tie-ups such as Simpack (USA) for building wire lines, Scholz (Germany) for HV cable CCV lines, and EB Tech (Korea) for solar cable curing — enable Indian manufacturers to access advanced technology tailored for these sectors.
Watch: Top Cable Companies in India
Major Trends in Terms of Technology, Product Mix, and Supply Chain
There is a clear move toward higher-value, technology-intensive products: HVDC wire and cables, MVCC conductors, specialty LSHF cables, and fiber-centric solutions. Supply chains are regionalizing to reduce lead times and freight exposure, with greater local sourcing and vertical integration. Digitization, Industry 4.0 adoption, automation of extrusion and testing, and sustainability initiatives (recyclable materials, lower carbon footprint) are shaping the industry. Supermac Industries’ partnerships give customers access to integrated, high-performance, and localized solutions.
Impact of New Entrants in the Industry
New entrants increase competitive intensity, prompting incumbents to innovate in performance, quality, and cost-efficiency. Healthy competition accelerates adoption of international standards and enhances service. Supermac Industries retains a clear advantage due to decades of experience, global collaborations, accredited test capabilities, automation, and the highest number of CCV lines operating in India, along with overseas supplies to markets such as the U.S., Mexico, and Europe.
Crucial Financial Information, Important Events, and Advancements
Supermac Industries has significantly strengthened its market position, achieving over 100% growth in turnover in the last three years. This has been driven by higher-value product deliveries, expanded export reach, and repeat orders from overseas cable manufacturers and OEMs. Our global partnerships enable us to deliver turnkey solutions that combine cutting-edge technology with local manufacturing efficiency, making Supermac Industries a recognized name not only in India but also across international markets.
Significant Expansions, Investments, and Capacity Enhancements
Supermac Industries is investing in capacity expansion and consolidating all its plants into a single location to improve efficiency, automation upgrades, technology partnerships, and enhanced testing and R&D capabilities. These upgrades target higher-spec HV, solar, and fiber markets, reducing lead times for domestic and export customers while maintaining superior quality standards.
Future Readiness to Compete in the Evolving Market
Our strategy rests on three pillars: technology, quality & certification, and partnerships & service. We provide continual R&D, and high-value projects for bigger players entering the market and for high-specification cables. Our international approvals, including CE certification, meet global standards. We strengthen our customer alliances and offer turnkey advisory, plus fast technical support.
Supermac Industries’ global tie-ups with Simpack, Scholz, and EB Tech, combined with our in-house expertise and overseas presence, position us uniquely to deliver value for both domestic and international customers.
B2B Exhibitions Fueling Industry Growth
Exhibitions bring together manufacturers, utilities, EPCs, and technology partners, accelerating deal-making and knowledge transfer. They allow suppliers to demonstrate technical capabilities, validate products, and generate leads. Supermac Industries leverages these platforms to showcase global technology applied locally and engages customers with hands-on demos.
Also Read: Assomac Invests in Technology and Digitalisation to Keep Pace with the Evolving Industry
Past Participation Experience in Cable & Wire Fair
Supermac Industries’ prior participation in Cable & Wire Fair led to direct enquiries from international buyers, project discussions, and new partnerships. The fair validated advanced extrusion concepts and converted leads into commercial projects. Combined with our export presence in the U.S., Mexico, and Europe, this demonstrates Supermac Industries’ ability to deliver global technology solutions locally.
Expectations from Cable & Wire Fair 2025
At Cable & Wire Fair 2025, we aim to showcase Supermac’s latest extrusion and insulation solutions, enhanced R&D; capabilities, and new partnership opportunities. Visitors can expect discussions on turnkey solutions — highlighting how global technology partnerships, lifetime-protected solutions, and extensive international reach create value for all stakeholders.
Visit Stand: Hall 5/ E1 at Cable & Wire Fair 2025, New Delhi
