Swaraj Technocrafts’ Multifold Growth With Facility Expansion, International Collaborations, and Technological Advancements - Wire & Cable India
Wire & Cable India
Industry Trends

Swaraj Technocrafts’ Multifold Growth With Facility Expansion, International Collaborations, and Technological Advancements

swaraj
Mr. Rajendra Ekbote, Managing Director, Swaraj Technocrafts Private Limited

Growth in Indian Wire and Cable Industry- The Way Forward
The Indian wire and cable industry is experiencing a robust growth phase, and it’s not just a short-term surge—it’s being fuelled by deep structural shifts that suggest long-term momentum. Some of the factors which are contributing to the growth are growing infrastructure, inclination towards renewable energy, telecom & digitalization, real estate & urbanization, export growth etc. The growth looks sustainable, and government initiatives like ‘Make-in-India’, PLI schemes, and BIS certification are favouring organized players and quality products. Major manufacturers are investing in in-house compounding to reduce raw material risks and improve margins. Market leaders are scaling up their production and are involved in diversifications.

Primary Drivers of Industry Expansion
India’s industrial expansion in 2025 is being powered by a dynamic mix of traditional and emerging sectors. Power & energy, electric vehicles & automotives, construction & real estate, telecom, IT, & digital services, pharmaceuticals, agriculture, railways & metro projects are some of the sectors that are driving growth, investment, and transformation across the economy.

Watch: Top Cable Companies in India

Major Trends in Terms of Technology, Product Mix, and Supply Chain
India’s industrial and manufacturing landscape is undergoing a powerful transformation in 2025, driven by technology integration, product diversification, and supply chain reconfiguration. Megatrends such as AI-enabled supply chains, semiconductor ecosystem, smart manufacturing, IoT, robotics, green energy and raw materials, anti-fragile supply chains, and the concept of regional manufacturing hubs are playing significant roles in this transformation.

Impact of New Entrants in the Industry
The Indian wire & cable market is shifting from a fragmented, commodity-driven space to a more competitive, branded, and innovation-focused industry. The entry of new players is accelerating this transition. This would result in heightening the competition, customer shifting towards organized sectors or preferred brands, product diversification for established players, export-oriented innovations and more. The entry of new players, especially large corporations with capital and brand equity, is forcing incumbents to innovate, expand exports, and move up the value chain, while also accelerating the shift from an unorganized, commodity market to a branded, technology-driven one.

In our company, we have achieved significant growth in recent years. We have expanded our manufacturing facility multiple times & introduced the latest technology machineries to it. We have also diversified our product range and recently have entered a joint venture with a Korean company for rope wire machines and an US based company for surface coating lines.

Crucial Financial Information, Important Events, and Advancements
In our company, we have achieved significant growth in recent years. We have expanded our manufacturing facility multiple times & introduced the latest technology machineries to it. We have also diversified our product range and have recently entered into a collaboration with a Korean company for wire rope machines and an US-based company for the surface coating lines.

Significant Expansions, Investments, and Capacity Enhancements
We have expanded multi-fold and have made long term investment plans. To specify, we have built an entire new plant and manufacturing facility of approx. 1,80,000 square feet. We are further focusing on investing into modern equipment and technology to serve our customers with best quality equipment.

Future Readiness to Compete in the Evolving Market
We have a long-term strategic vision for technologically led transformation, product development and innovations, empowering leadership and talent which shall continually help us in getting an edge in the market and surpass any change or competition.

B2B Exhibitions Fueling Industry Growth
The B2B fairs like Cable & Wire Fair are more than just a show, they act as growth catalysts for the wire & cable industry, giving domestic and global players a stage to showcase products. They bring together the customer, buyer, distributors & policymakers. Such events showcase technology and innovations, increasing global reach and help in networking and knowledge development.


Also Read: Universal Polychem: Upgrading Technology, Improving Quality, Developing New Cable Compounds to Meet Industry Need


Past Participation Experience in Cable & Wire Fair
Our participation at Cable & Wire Fair significantly improved our brand visibility. We were able to showcase our latest products and solutions to a diverse audience. Many prospective clients who were previously unaware of us got a first-hand experience of our products, which strengthened our credibility in the market.

Several enquiries we received at Cable & Wire Fair have matured into actual orders, particularly in the renewable energy and data center sectors. We also connected with export buyers from Europe, the Middle East, Africa, and Southeast Asia, which opened new market avenues beyond our domestic focus.

Expectations from Cable & Wire Fair 2025
We expect Cable & Wire Fair 2025 to provide a vibrant platform for connecting with domestic industry leaders and international visitors. With India’s wire & cable sector growing rapidly, we see the fair as the perfect opportunity to showcase our capabilities and align with the industry’s future needs. Visitors at our booth can look forward to discovering innovative products, engaging in insightful discussions, and exploring new avenues of partnership.

Visit Stand: Hall 5/ G4 at Cable & Wire Fair 2025, New Delhi

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