Torrent Electricals Limited (formerly Torrent Cables) is set to quadruple its manufacturing capacity in a major transformation. To achieve growth, the company plans to increase EHV cable production to 500 kV, adopt advanced EBXL technology for solar cables, and enter into new segments like housing wires, MCBs/RCCBs and modular switches. Torrent Electricals’ CEO, Mr. Sachin Phartiyal, speaks with Wire & Cable India about the company’s rebranding, expansion, product diversification, and commitment to quality and sustainability.
Wire & Cable India: Could you share insights into Torrent’s new brand identity?
Sachin Phartiyal: Torrent has been in the business for nearly five decades. Initially operating as Torrent Cables, the company has now been rechristened as Torrent Electricals Limited, a standalone entity under Torrent Investments Private Limited.
As we expand into multiple categories, including consumer segment business, we recognized the need for a refreshed brand identity. Our Nadiad facility is undergoing significant expansion, taking our capacity to nearly fourfold. Given this transformation, we adopted ‘Responsibility’ as our brand bedrock. This identity reflects our commitment to safety, quality, and operational excellence.
To align with this vision, we chose amethyst as our brand color, symbolizing responsibility and safety. Our transition began around three to four months ago, and in the next one and a half to two years, you will see significant changes in our brand identity, market positioning, and product offerings.
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WCI: Regarding the expansion plan you just mentioned, can you elaborate more?
SP: Our current expansion is largely a brownfield project, leveraging available land within our existing facility. However, we are not ruling out greenfield expansion. Once our current capacity is fully utilized, possibly in the next two years, we may explore greenfield or inorganic growth opportunities, such as acquisitions or strategic partnerships, to strengthen our market presence. We are considering both options as viable strategies.
WCI: Could you elaborate on the new product categories Torrent is introducing?
SP: Currently, we manufacture EHV cables up to 132 kV, in addition to HV, LT, and control cables. With our expansion, we aim to produce cables up to 400 kV and even 500 kV for international markets.
We are also investing in electron beam cross-linking (EBXL) technology, particularly for manufacturing high-performance solar cables. This technology enhances cable durability, thermal resistance, and weather resilience, making it ideal for the rapidly growing renewable energy sector.
Additionally, we have launched house wiring solutions in all four variants: flame retardant, heat resistant flame retardant, halogen free flame retardant, flame retardant low smoke & halogen, with sizes ranging from 0.75 sq mm to 6 sq mm cross-sectional area. Looking ahead, we intend to enter into other LV segments, such as MCBs, RCCBs, RCBOs, and switches to provide comprehensive electrical solutions.
We are now expanding more into the consumer segment and strengthening our trade and digital outreach channels to engage directly with consumers.
WCI: With expansion and product diversification comes the challenge of maintaining quality. How do you ensure high standards?
SP: Torrent operates in multiple sectors, including pharmaceuticals, power, and gas. A common thread across all our businesses is an uncompromising focus on quality.
In the power sector, for example, we have achieved exceptionally low distribution losses of less than 2-3%, a benchmark rarely seen in the industry. Likewise, in cables, we have maintained an impeccable record of reliability, with practically zero field failures over the past three decades.
To uphold these standards, we are continuously expanding our teams, upgrading our equipment, and enhancing testing facilities. Our laboratory is NABL-certified, and we have implemented stringent quality control measures at every stage of production.
WCI: Could you provide an overview of your market reach?
SP: Our market presence spans government and private sector industries. Our primary customers include electrical contractors, infrastructure developers, power distribution companies, industrial manufacturers, and distributors within the electrical supply chain. These stakeholders rely on our products for large-scale power transmission, commercial and residential wiring, and industrial applications, making Torrent a key player in critical infrastructure projects. However, we are now expanding more into the consumer segment and strengthening our trade and digital outreach channels to engage directly with consumers.
WCI: What has been Torrent’s revenue growth trajectory?
SP: Over the past three years, our revenue has grown at a compounded annual growth rate (CAGR) of 14-15%. Over the next four to five years, we aim to scale our business by three to four times.
To boost production, we’re investing multi-crore in expanding our facilities. We will increase manufacturing capacity by 400% with this investment, enabling us to meet growing demand.
WCI: Do you have any specific targets for this investment?
SP: While we are still finalizing some aspects, we expect this investment to help us expand our capacity to four-and-a-half times within the next three to four years.
Torrent has established itself as a trusted brand over the last three decades. Our focus remains on accelerating market expansion while maintaining the high-quality standards that our customers expect.
Once our current capacity is fully utilized, possibly in the next two years, we may explore greenfield or inorganic growth opportunities, such as acquisitions or strategic partnerships, to strengthen our market presence.
WCI: How do you view the industry’s growth trajectory, particularly in terms of wires and investments?
SP: Industry growth can be analyzed through two lenses: volume growth and value growth. Volume growth is driven by infrastructure development, increased electrification, and growing consumer demand. Value growth, on the other hand, is sometimes influenced by rising commodity prices, affecting margins and pricing strategies.
The ongoing upgradation of India’s electrical infrastructure is a major driver of demand. The growing electrical requirement in new homes, needed for power lighting, fans, and appliances, fuels demand for superior wiring. This trend is further accelerated by premiumisation, as consumers increasingly prefer superior, safer, and longer-lasting products over basic alternatives.
At a macroeconomic level, India’s GDP is growing at 7-8%, while the cables and wires industry is expected to grow at a faster pace of 10-12%. However, it is crucial that companies focus on quality and consumer education, encouraging the adoption of safer electrical products rather than just competing on cost. A significant portion of the market still opts for economy-grade products, some of which may not meet rigorous safety standards.
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WCI: How does Torrent incorporate sustainability into its manufacturing processes?
SP: Sustainability is integral to our corporate philosophy. Our new factory will source a significant portion of its power from solar energy, reinforcing our commitment to clean energy solutions. Additionally, we are pursuing IGBC Platinum certification, which several of our facilities have already obtained.
We are also highly conscious of our environmental footprint. Our operations minimize water discharge, and even the minimal waste generated is treated using organic methods. Regular testing ensures compliance with environmental standards.
Furthermore, we are establishing an R&D and innovation center in Ahmedabad (Gujarat) to explore advanced materials that reduce environmental impact while enhancing product performance.
WCI: Any final thoughts for our readers?
SP: One of our core strengths is our people. Torrent has always been an employer of choice, and we continue to invest in talent and intellectual capital. We are committed to fostering an environment where our employees can thrive and contribute meaningfully to the organization.
In today’s business landscape, trust is paramount. Long-term success depends on building strong, lasting relationships with customers, employees, and partners. This remains a priority for us as we move forward.
