Growth in Indian Wire and Cable Industry- The Way Forward
The Indian wire and cable industry is in a strong growth phase. The demand is being fuelled by government-backed infrastructure projects, electrification of transport and housing, and the rapid build-out of renewable energy. This momentum is not temporary. With India’s manufacturing push, urban expansion and energy transition, the fundamentals for long-term growth are very much in place. At Waldies, we see this as a decisive moment where product performance and reliability will be the real differentiators.
Primary Drivers of Wire and Cable Industry Expansion
Power, construction, EV infrastructure and railways are the biggest drivers of growth today. Telecom and digital connectivity also continue to create specific demand, but the volume and value growth is clearly coming from energy and construction. These are also the sectors where Waldies has always focused its efforts.
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Major Trends in Terms of Technology, Product Mix, and Supply Chain
The industry is moving towards advanced polymer blends, specialty stabilizers and additives that can deliver longer service life, higher fire safety and stronger thermal performance. The product mix is steadily shifting from commodity grades to value-added, high-performance formulations. Supply chains are becoming more localized as companies reduce import dependency and want faster, more reliable sourcing. Sustainability has also become central to product choices, which is where our ‘Virichem’ brand has gained excellent acceptance.
Impact of New Entrants in the Industry
The entry of new players has made the market more competitive, but it has also accelerated innovation. Established companies are being pushed to raise the bar on both technology and customer service. For Waldies this has been positive. We do not engage in price-led competition but in performance-led differentiation. Our focus remains on product reliability, custom formulations and strong technical support. That is where long-term market leadership is won.
Crucial Financial Information, Important Events, and Advancements
This has been a breakthrough year for Waldies. Our net revenue run rate is above INR 400 crore, and exports have grown by more than 65 percent. We have maintained steady fiscal and operational performance despite global challenges. One of the biggest highlights has been the success of our Virichem green product line, which has been well accepted by domestic as well as international markets. Our three manufacturing plants, located in Dausa and Konnagar, have given us both scale and flexibility to respond quickly to industry demand.
Significant Expansions, Investments, and Capacity Enhancements
We are planning significant capacity additions and are working on setting up an independent Virichem facility within the next two years. This is aligned with our roadmap of crossing INR 500 crore in revenue in the near future. Alongside this, we continue to strengthen process controls and application labs at our current plants to ensure we consistently deliver to the highest standards.
Future Readiness to Compete in the Evolving Market
We are preparing by focusing on three priorities. First, we remain committed to performance-led products rather than price-led competition. Second, we have built a strong and flexible manufacturing base with our three factories. Third, we are investing in R&D for advanced stabilizers and lubricants that meet the needs of high-performance wires and cables. This, combined with our work on sustainable chemistries under Virichem, positions us to lead in both conventional and green segments of the market.
B2B Exhibitions Fueling Industry Growth
B2B exhibitions play a very important role in driving industry growth. They create a platform where suppliers, OEMs, EPCs and technology partners can connect directly. The speed at which opportunities are created in exhibitions is unmatched. These events also help companies validate technologies, identify partners and set benchmarks for the entire industry.
Past Participation Experience in Cable & Wire Fair
Our previous participation in Cable & Wire Fair created real, tangible value for us. We were able to secure OEM leads, attract new export enquiries, and showcase Virichem to the right stakeholders. Several of these conversations translated into business partnerships and repeat orders. It has been one of the most effective platforms for us to engage with the wire and cable industry.
Expectations from Cable & Wire Fair 2025
We are looking forward to building deeper relationships with OEMs and industry leaders at Cable & Wire Fair 2025. Visitors to our booth will see our latest high-performance stabilizers and lubricants for premium wires and cables, along with the Virichem green portfolio. Our technical team will be available to discuss customized solutions and share case studies of performance improvements. We want visitors to leave with a clear understanding that Waldies stands for performance, sustainability and long-term partnership.
Visit Stand: Hall 5/ B4-2 at Cable & Wire Fair 2025, New Delhi
