With an investment of USD 7 million, the new production lines will be equipped with state-of-the-art fully robotized machinery, enabling a 50% increase in the plant’s installed capacity. The company is also considering opening new distribution centers in Colorado, Connecticut, Indiana, Louisiana, Missouri, Maryland, and Pennsylvania, further enhancing its coverage and proximity to key customers.
Oct 24, 2025
Madem-Moorecraft Reels USA, a subsidiary of the Madem Reels Group Brazil, announces a significant expansion of its wooden reel production capacity at its Tarboro, North Carolina facility.
With an investment of USD 7 million, the new production lines will be equipped with state-of-the-art fully robotized machinery, enabling a 50% increase in the plant’s installed capacity. With this expansion, the company strengthens its position as a leading supplier of wooden reels for the wire & cable, meeting the growing demand of the U.S. market.
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Madem-Moorecraft already operates a solid logistics network with distribution centers in Texas (TX), Georgia (GA), Arizona (AZ), West Virginia (WV), Ohio (OH), and North Carolina (NC).
As part of its expansion plan, the company is considering opening new distribution centers in Colorado (CO), Connecticut (CT), Indiana (IN), Louisiana (LA), Missouri (MO), Maryland (MD), and Pennsylvania (PA), further enhancing its coverage and proximity to key customers.
In addition to its Tarboro plant, Madem-Moorecraft also operates another industrial facility in Denton, Texas (TX), reinforcing its commitment to serve customers across the United States with efficiency and reliability.
In addition to technological innovation and industrial growth, Madem-Moorecraft is committed to quality and sustainability. The company is certified under ISO 9000 and ISO 14000 standards, holds Carbon Neutral (CO₂) certification, and carries the PEFC green label, ensuring that all wood used comes from responsibly managed forests.
By 2026, Madem Reels U.S. operations are projected to generate over USD 100 million in annual sales, supported by an estimated 300 employees. Globally, the Group anticipates reaching approximately USD 230 million in annual sales with a total workforce of 800 employees, underscoring its continued expansion and strong performance across international markets.
Commenting on the new developments in the company,Mr. Leandro Mazzoccato, President of Madem-Moorecraft Reels USA, said,“This investment reinforces our commitment to efficiently and consistently meet the growing demand of our customers in the United States. The new robotized line delivers significant gains in productivity, safety, and sustainability. ”
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“The investment, coupled with our plans to expand our distribution network, allows us to reach more customers, providing just-in-time delivery and inventory services throughout the USA,” added Mr. Stephen Redhage, Vice-President of Madem-Moorecraft Reels, USA.
Madem Reels Group continues to invest in innovation, technology, and international expansion, strengthening its global presence as a trusted supplier of wooden reels.
