Bharat Wire Ropes Focussing on Domestic Markets; Investing in Innovation, Automation and Sustainability - Wire & Cable India
Wire & Cable India
Industry Trends

Bharat Wire Ropes Focussing on Domestic Markets; Investing in Innovation, Automation and Sustainability

bharat wire ropes
Mr. Murarilal Mittal, Managing Director, Bharat Wire Ropes Limited

Growth in Indian Wire and Cable Industry- The Way Forward
The Indian steel industry is witnessing steady growth, primarily driven by the boom in infrastructure and construction. Demand is surging with large-scale projects such as metros, bullet trains, bridges, skyscrapers, renewable energy installations, industrial expansion and projects like ‘Parvat mala’. On the global front, the industry is expanding due to increased offshore drilling, deep-sea exploration, cranes and heavy lifting equipment, as well as the modernization of ports, mines, and construction projects worldwide. The rise of renewable energy projects like offshore wind farms, are also contributing to strong international demand.

Major Trends in Technology & Product Mix
AI is being touted as the next big thing. IOT, Industry 4.0 and 3D printing are finding applications in our factories. We feel that the factory of tomorrow will be very different from the existing setup.

Watch: Top Cable Companies in India

Impact of New Entrants in the Industry
The entry of new players has certainly intensified competition, but at Bharat Wire Ropes, we see this as a positive force. A growing industry naturally attracts new participants, and this only raises the benchmark for quality, efficiency, and innovation. Increased competition ensures that the industry as a whole continues to evolve, adopt global best practices, and deliver better value to end-users. For us, it acts as a catalyst to stay ahead of the curve—whether through continuous investment in new machines, technology, products, R&D at our in-house BWR Technical Centre, or strong emphasis on sustainability and safety standards. Rather than viewing competition as a challenge, we consider it an opportunity to reaffirm our leadership position by offering superior products, strengthening customer trust, and setting new benchmarks.

Future Readiness to Compete in the Evolving Market
We, at Bharat Wire Ropes, are gearing up to lead in a fast-changing market by staying close to our customers and investing in automation, innovation, and sustainability. With new product ranges and launches, we are expanding our portfolio to meet diverse industry needs while strengthening our footprint in over 75 countries worldwide. Equally, we are committed to responsible growth—planting over 10,000 trees, installing solar panels, and operating a zero liquid discharge system to conserve water. By combining technological excellence with environmental responsibility, we aim to set new benchmarks and reaffirm our position as a trusted global leader in the steel wire rope industry.

B2B Exhibitions Fueling Industry Growth
B2B exhibitions such as Cable & Wire Fair play a vital role in driving industry growth by providing a common platform where leading brands come together to showcase their products, technologies, and innovations. These events encourage healthy competition, facilitate the exchange of knowledge, and keep the industry aligned with global trends. For companies like Bharat Wire Ropes, such platforms are invaluable—not only for displaying our wide product range but also for engaging directly with customers, understanding their evolving requirements, and building meaningful collaborations. Ultimately, exhibitions act as a catalyst for business growth, partnerships, and innovation across the industry.

Past Participation Experience in Cable & Wire Fair
Over the past few years, Bharat Wire Ropes has been aggressively expanding its presence in the domestic market. This platform has enabled us to engage directly with customers, gain deeper insights into consumer dynamics, and showcase our capabilities to a wider audience. Most importantly, it has opened avenues for building long-term partnerships and collaborations, contributing significantly to our business growth and brand visibility.


Also Read: Control Print: Expanding Capabilities in Continuous & Thermal Inkjet Printing Solutions


Expectations from Cable & Wire Fair 2025
We expect to meet and greet our customers, vendors and potential clients. We intend to showcase our company and the commitment of Bharat Wire Ropes to our customers. We intend to focus more domestically owing to the global headwinds. Our presence in more than 65+ countries reaffirms our focus on acceptability, quality, speed & innovation. Our focus will be ‘Bharat for Bharat.’

Visit Stand: Hall 3/ T4-2 at Cable & Wire Fair 2025, New Delhi

WordPress Ads