Shibaura Machine: One Stop Solution for Cable Extrusion Process - Wire & Cable India
Wire & Cable India
Industry Trends

Shibaura Machine: One Stop Solution for Cable Extrusion Process

shibaura
Mr. Karuvelamuthu KP, Head Auxiliary Business & Marketing, Shibaura Machine India

Growth in Indian Wire and Cable Industry- The Way Forward
The wire and cable industry in India is growing at a pace we haven’t seen before. Whether it’s electrification in rural areas, renewable projects, 5G rollout, or the growth of EVs, every sector is adding to demand. What makes this phase different is not just short-term —it’s driven by long-term investments in infrastructure and manufacturing. With initiatives like ‘Make-in-India’ and Smart Cities, the demand for high-quality cables will only continue to rise. We see this growth as a lasting opportunity, and not just a passing trend.

Primary Drivers of Wire and Cable Industry Expansion
India’s current industrial growth is being shaped by some of the most dynamic sectors of the economy. Power and energy are leading the way, with new transmission networks and renewable projects creating steady opportunities.
Telecom is adding its push, as 5G and broadband expansion drive massive demand for optical fibre and cabling. Construction and smart city projects are reshaping urban landscapes, while the railways are moving ahead with electrification and modernization. The EV sector is perhaps the most exciting with OEMs like Maruti Suzuki and VinFast scaling up production, and suppliers are investing in batteries and components at record pace.

For Shibaura Machine India, this momentum isn’t just numbers on paper—it’s a chance to contribute meaningfully. From moulding solutions for EV parts to supporting renewable energy and telecom infrastructure, and by strengthening local manufacturing under ‘Make-in-India,’ Shibaura Machine India is ready to grow alongside these industries, and create lasting value.

Watch: Top Cable Companies in India

Major Trends in Terms of Technology, Product Mix, and Supply Chain
The industry is moving through a phase of rapid transformation, where technology and customer expectations are driving change. Automation and AI-driven monitoring are being widely adopted in extrusion and moulding processes to deliver greater precision, minimize downtime, and optimize energy use.

At the same time, demand is shifting toward specialized products: cables for EVs, renewable energy systems, and high-speed data networks that are setting the pace. Digital technologies such as IoT-enabled machinery and predictive maintenance are becoming integral, ensuring consistency and reliability.

On the supply chain front, companies are reducing dependence on global networks by localizing production and aligning with ‘Make-in-India’ initiatives. For Shibaura Machine India, these shifts reinforce our focus areas—supporting EV and renewable growth with advanced moulding solutions, enabling smart manufacturing with energy-efficient, intelligent machinery, and strengthening local production capabilities. Together, these trends are paving the way for higher productivity, sustainability, and future-ready growth.

Impact of New Entrants in the Industry
New players are definitely adding energy to the market. Competition has become sharper, but it is also encouraging faster innovation. Established companies are modernizing their plants, while newcomers often bring fresh ideas and agility. For us, this is a positive shift because it creates opportunities to deliver advanced auxiliary equipment that helps manufacturers achieve more from their lines. At the end of the day, competition benefits customers the most—they get better solutions, more choices, and higher standards across the board.

Crucial Financial Information, Important Events, and Advancements
The last financial year has been highly encouraging, marked by consistent growth in our auxiliary equipment portfolio and strengthened customer engagement across India. A notable milestone was the delivery of our 16,000th injection moulding machine from Indian operations, reaffirming the confidence our customers place in us.
On the auxiliary equipment front, we have expanded our range of solutions in material handling, temperature control, and extrusion support systems, enabling customers to achieve improved productivity and process reliability. Equally significant has been the expansion of our new plant, which has enhanced both capacity and operational flexibility to meet rising demand.

Significant Expansions, Investments, and Capacity Enhancements
We continue to invest strategically in both infrastructure and capabilities to serve our customers better. A major focus has been on expanding our engineering and service network, ensuring faster response times and enhanced lifecycle support.

Additionally, our entry into the cable and wire extrusion segment marks a significant step forward, as we introduce auxiliary solutions tailored for consistency, efficiency, and quality in extrusion processes. These investments are firmly guided by customer requirements—whether in minimizing downtime, improving energy efficiency, or enhancing output consistency.

More importantly, by extending our auxiliary equipment portfolio into Europe and the Americas through Shibaura Machine subsidiaries, we are creating stronger synergies and enabling a more integrated value proposition. This global integration positions us to deliver a more comprehensive and competitive offering, underlining our commitment to sustainable growth and reinforcing our role as a trusted partner to the plastics industry worldwide. Our approach is to go beyond being a supplier, positioning ourselves as a growth partner committed to driving customer competitiveness both in India and globally.

Future Readiness to Compete in the Evolving Market
At Shibaura Machine India, we believe readiness comes from being proactive, not reactive. The foundation of our approach is staying close to customers, listening to their challenges and tailoring solutions that work in real-world conditions. We are combining Shibaura Machine’s global expertise with localized engineering so that our equipment is not only technologically advanced but also practical for Indian manufacturing needs. Alongside, we continue to strengthen our service support and invest in plant capacity to respond faster. Our focus is on enabling customers to achieve higher efficiency, reliability, and precision—three qualities that make all the difference in a competitive market. By doing this, we are positioning ourselves not just as a supplier, but as a long-term partner in our customers’ growth journey.

B2B Exhibitions Fueling Industry Growth
B2B exhibitions like Cable & Wire Fair play a crucial role in shaping the growth of the wire and cable industry. They provide a common platform where manufacturers, technology providers, and customers can come together to exchange ideas and explore new possibilities. For a rapidly evolving sector, these events accelerate the adoption of advanced technologies, encourage collaborations, and create awareness about emerging needs. More importantly, they give companies a chance to understand customer requirements first-hand and build lasting partnerships. For Shibaura Machine India, such platforms are an opportunity not just to showcase our solutions, but to engage in meaningful conversations that guide us in developing technologies aligned with the future of this industry


Also Read: Systematic Group to Launch RDSO-approved Fiber Optic Cable Brand ‘Durafiber’


Past Participation Experience in Cable & Wire Fair
This is the first time Shibaura Machine India is participating in Cable & Wire Fair, so it’s a special milestone for us. We see this as the perfect platform to present our auxiliary equipment for the extrusion process to the wire and cable industry. More than just exposure, we look at this as a chance to build partnerships and learn from the industry first-hand. We’re excited about the opportunities this participation will bring and the conversations we will have with potential customers.

Expectations from Cable & Wire Fair 2025
We are looking forward to meaningful conversations and collaborations at Cable & Wire Fair 2025. Visitors to our booth will see how Shibaura Machine India is bringing auxiliary solutions for extrusion that are designed for precision, efficiency, and consistency. More importantly, they will experience our customer-first approach. For us, this exhibition is about more than just products—it’s about showing how we can be a reliable partner in the growth journey of the wire and cable industry.

Visit Stand: Hall 3/ V2-1 at Cable & Wire Fair 2025, New Delhi

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