In an exclusive interaction with Wire & Cable India, Mr. Salil Mahajan, Director, Peddington Lubricants & Coatings Private Limited, shares that India today stands out for its scalable, cost-effective engineering and turnkey solutions. He adds that the company is strengthening India’s position on global scale by offering multi-use products and driving innovation toward lighter, more durable, and environmentally responsible wire and cable solutions.
Wire & Cable India: What will you showcase at WIRE Düsseldorf to highlight India’s technological capabilities and manufacturing excellence to a global audience?
Salil Mahajan: We are showcasing new developments in lubricants and coatings which would help reduce consumption while still maintaining high performance. We have also developed single products which can be used for multiple applications, so now the customer needs to maintain minimal inventory at their end. We have also formulated dust free lubricants as we truly believe in the green movement.
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WCI: International trade fairs play a crucial role in shaping industry collaborations. How do platforms like WIRE Düsseldorf help Indian manufacturers connect with global markets and customers?
SM: Wire Dusseldorf helps bring global companies together; it is the perfect culmination where east meets west. It is often difficult for Indian suppliers to connect with European, African and American clients, this works as a one stop shop where buyers and sellers are introduced with a common agenda of growth.
WCI: From your participation at WIRE Düsseldorf, what key global market insights are you hoping to gain and bring back to strengthen India’s wire and cable manufacturing ecosystem?
SM: WIRE Düsseldorf helps us track global trends in advanced materials, automation, and sustainability. These insights allow us to align Indian manufacturing with global benchmarks and strengthen competitiveness.
Today, we showcase advanced engineering, quality, and compliance, positioning India as a reliable global engineering partner.
Cost pressures are managed through supply-chain optimization, energy efficiency, automation, and lean manufacturing, ensuring reliability and compliance remain uncompromised.
WCI: What core Indian manufacturing strengths differentiate you on the global stage? For what turnkey solutions is the world looking at India?
SM: India stands out for scalable, cost-effective engineering and turnkey solutions—from design and manufacturing to project execution and after-sales support.
WCI: Technology partnerships and acquisitions are critical today. How are Indo-global collaborations helping reinforce India’s engineering leadership?
SM: Such collaborations accelerate technology transfer, co-innovation, and global market access, combining global expertise with India’s manufacturing scale and talent.
WCI: Which international regions do you see as strategic growth markets, and how is India positioned as your global manufacturing base to support these expansions?
SM: Regions such as Europe, the Middle East, Southeast Asia, Africa, and the Americas continue to be strategic growth markets. India serves as a strong global manufacturing base due to its cost competitiveness, skilled workforce, and improving infrastructure. From India, we can efficiently support global demand while maintaining quality, compliance, and delivery timelines.
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WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
SM: Cost pressures are managed through supply-chain optimization, energy efficiency, automation, and lean manufacturing, ensuring reliability and compliance remain uncompromised.
WCI: How are sustainability expectations from customers or regulators translating into changes in product design, manufacturing practices, or material choices?
SM: Sustainability is increasingly embedded into product design and manufacturing decisions. This includes the use of recyclable materials, energy-efficient production processes, reduced emissions, and responsible sourcing. Customer and regulatory expectations are driving innovation toward lighter, more durable, and environmentally responsible wire and cable solutions—without compromising performance or safety.
