In an exclusive interaction with Wire & Cable India, Mr. Sameer Gathani, President – Sales & Marketing, Avtar Steel Limited, says that customers worldwide are increasingly viewing India as a manufacturing partner that combines competitive pricing with international standards, building long-term reliability. He adds that the company is strengthening its end-to-end manufacturing capabilities to ensure consistent quality, greater customization, and a dependable global supply.
Wire & Cable India: What will you showcase at WIRE Düsseldorf to highlight India’s technological capabilities and manufacturing excellence to a global audience?
Sameer Gathani: Avtar Steel Limited is one of the fully integrated stainless steel mills in India that will showcase India’s growing technological capabilities and manufacturing excellence through our high-quality stainless steel long products and advanced production processes.
We will highlight our expertise in manufacturing precision-engineered stainless steel products that meet international quality standards, supported by modern machinery, strict quality control systems, and skilled manpower at our facility.
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WCI: International trade fairs play a crucial role in shaping industry collaborations. How do platforms like WIRE Düsseldorf help Indian manufacturers connect with global markets and customers?
SG: Platforms like WIRE Düsseldorf help Indian manufacturers connect with global markets by providing direct access to international buyers, distributors, and industry partners. For companies such as Avtar Steel Limited, these fairs enable us to showcase product quality, manufacturing capabilities, and compliance with global standards, while understanding international market trends and customer requirements. This supports export growth, partnerships, and strengthens India’s position in the global stainless steel and wire industry.
WCI: From your participation at WIRE Düsseldorf, what key global market insights are you hoping to gain and bring back to strengthen India’s wire and cable manufacturing ecosystem?
SG: Through our participation at WIRE Düsseldorf, we aim to gain insights into global quality standards, advanced stainless steel product manufacturing technologies, and emerging application trends. These learnings will help Avtar Steel Limited enhance product development, process efficiency, and align with international customer expectations, ultimately strengthening India’s wire and cable manufacturing ecosystem and export competitiveness.
WCI: Over the years, how have you seen India’s representation evolve at international trade fairs, and how do you contribute to strengthening India’s image as a global engineering hub?
SG: India’s representation at international trade fairs has evolved from being cost-focused to capability-and quality-driven. At Avtar Steel Limited, we contribute to strengthening India’s image as a global engineering hub by delivering consistent quality, reliable manufacturing processes, and products that meet international standards, while engaging transparently with global customers and partners.
India serves as our global manufacturing base by offering cost-effective production, skilled workforce, strong infrastructure, and scalable manufacturing capabilities. At Avtar Steel Limited, this enables us to support international expansions with consistent quality, competitive pricing, and dependable delivery.
WCI: What core Indian manufacturing strengths differentiate you on the global stage? For what turnkey solutions is the world looking at India?
SG: India’s core manufacturing strengths lie in cost-efficient production, skilled manpower, engineering flexibility, and the ability to scale reliably. For companies like Avtar Steel Limited, these strengths translate into end-to-end stainless steel long product manufacturing solutions, including consistent quality, customization, and dependable supply. Globally, customers look to India for turnkey manufacturing partnerships that combine competitive pricing with international quality standards and long-term reliability.
WCI: Technology partnerships and acquisitions are critical today. How are Indo-global collaborations helping reinforce India’s engineering leadership?
SG: Indo-global collaborations are strengthening India’s engineering leadership by enabling technology transfer, process optimization, and adaption of international best practices. For manufacturers like Avtar Steel Limited, such partnerships help improve product quality, manufacturing efficiency, and compliance with global standards, positioning India as a trusted and innovation-driven engineering partner worldwide.
WCI: Which international regions do you see as strategic growth markets, and how is India positioned as your global manufacturing base to support these expansions?
SG: We see Europe, the Middle East, and Southeast Asia as key strategic growth markets due to rising demand for quality stainless steel long products and reliable supply partners. India serves as our global manufacturing base by offering cost-effective production, skilled workforce, strong infrastructure, and scalable manufacturing capabilities. At Avtar Steel Limited, this enables us to support international expansions with consistent quality, competitive pricing, and dependable delivery.
WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
SG: Cost pressures are managed through efficient sourcing, optimized production processes, and continuous monitoring of energy and logistics costs. At Avtar Steel Limited, strict quality controls and observance to international standards ensure that product reliability and compliance are never compromised, even while maintaining cost competitiveness for global customers.
WCI: How are sustainability expectations from customers or regulators translating into changes in product design, manufacturing practices, or material choices?
SG: Sustainability expectations are driving improvements in energy efficiency, waste reduction, and responsible material sourcing. At Avtar Steel Limited, these requirements are translating into optimized manufacturing processes, better resource utilization, and strict compliance with environmental regulations, ensuring our products meet global sustainability standards while maintaining performance and quality.
