Rosendahl Nextrom Leverages Innovation, Productivity in Buoyant Market Phase

Riding a strong industry upcycle, Rosendahl Nextrom is expanding its technology portfolio across high-growth segments such as electric mobility, data centres, and advanced fibre solutions. In an exclusive interaction with Wire & Cable India, Mr. Pankaj Priyadarshi, Global Director – Business Development (Fibre Optics) and Director, South Asia, Rosendahl Nextrom, shares about company’s innovations like magnet wire for EVs, Twinax copper solutions, and rollable ribbon fibre technology highlighting its push towards next-generation applications. With India emerging as a key market, the company is witnessing rapid growth in the low and medium voltage energy segment, where it has sold a large number of lines, supported by specially developed, market-specific machine versions. They are continuing to strengthen localisation and digital support at a time when industry sentiment remains highly positive.

Wire & Cable India: Could you please talk to us about the new updates at Rosendahl Nextrom?

Pankaj Priyadarshi: There’s plenty that’s new at Rosendahl Nextrom. I think the most important thing right now is that the business is up, you can clearly see that from the kind of enthusiasm around. We are used to cyclical businesses, but at this moment, the mood across almost every segment is extremely buoyant. That is really helping us position all the new things that we are doing. We have a whole bouquet of new offerings, and there is a lot of enthusiastic participation and interest from customers in these developments.

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WCI: Would you like to mention any new technologies or machines you have developed recently?

PP: We generally operate at the high end of the business. We actively look for technically and technologically advanced challenges. What we are showcasing here includes new technology for magnet wire, particularly for electric vehicles, which we believe will become increasingly important. Fossil fuel-based energy has its limitations, and naturally, electric vehicles will gain more prominence.

Within that space, there is also a shift towards larger electric vehicles—these require higher battery storage capacity and faster charging. So, this magnet wire solution fits directly into that evolving segment.

Beyond that, we are also focusing on solutions for data centres. Here, we are addressing both the copper and optical fibre applications. On the copper side, we offer the Twinax Cable technology. It’s gaining strong popularity and requires extremely sophisticated materials and highly controlled processes, something our machines are well equipped to deliver. Our technology is already widely used by leading players building data centre infrastructure.
On the fibre side, we have developed rollable ribbon technology. This allows very large fibre counts to be bundled, super-bundled, and sheathed into very small diameter cables. As fibre counts continue to increase and data centre connectivity becomes more critical, managing cable size becomes essential, even when carrying massive volumes of data.

So, both these technologies– Twinax Cable on the copper side and rollable ribbon on the optical fibre side, are expected to see much wider adoption going forward.

We are particularly interested in India, where there is a clear push towards localising data storage and processing. As a result, data centres will see significant proliferation. We believe both these technologies will gain strong traction here, and that is already evident from the level of interest we are seeing from visitors.

WCI: As a company at the forefront of technology, what trends do you foresee in the coming times?

PP: The first thing that typically happens when demand rises is a push for higher productivity. Everyone wants machines to run faster and faster, that’s the immediate reaction. I’m happy to say that across segments– whether datacom, house wire, or optical fibre draw, our machines are among the most productive globally.

Then, as the initial euphoria of demand starts to settle, the focus shifts to yield, efficiency, and cost optimisation. That’s where reliability becomes crucial. Our machines combine speed with a very high degree of process stability. Our line control systems and reliability frameworks are very well established, and that is a big reason why our machines perform consistently and are considered highly reliable in the market.

Beyond that, we are also enabling customers through digital tools. We have service portals that give seamless access to machine performance—you can see exactly what is happening: where the scrap is, where productivity is dropping, what kind of defects are occurring. All of this can be monitored from a single control room. We offer a suite of applications that are extremely useful for plant managers. Especially when demand stabilizes and the focus shifts to cost control, these tools help keep everything in check.

So, in essence, we are offering very high productivity, very high process reliability, and strong cost feasibility.

Another important and slightly more evolved need is around energy consumption and carbon footprint. These are critical considerations, and our dashboards track all the relevant parameters. In that sense, we are building machines suited for highly aware and efficient companies, helping managers run their operations better and making the business more sustainable in every context.

WCI: How is the business evolving for Rosendahl Nextrom in India?

PP: We are celebrating our Silver Jubilee in India this year. Over the years, we have contributed across multiple segments of infrastructure development. We were pioneers in areas like optical fibre, glass preform manufacturing, house wire lines, datacom lines, and even shock tubes. Right now, in India, the energy segment, particularly in low voltage and medium voltage categories, is growing very fast, which aligns with our core focus areas. Demand is increasing rapidly, and we have sold a large number of lines in this segment.

Importantly, we have developed very specific machine versions for India. We have studied the Indian market closely—understanding customer needs as well as shop floor practices. Based on that, we have created offerings that have seen strong traction in the market, with multiple similar machines being sold in succession.

In the fibre segment as well, we are seeing a strong demand, particularly for high-speed draw towers. These are designed keeping specific Indian requirements in mind. Supporting this is our latest generation of optical fibre preform technology.

Overall, while there is strong demand in existing segments, we are also seeing growing interest in newer areas such as electric vehicles, Twinax Cables, and rollable ribbon technology. We believe this interest will soon translate into actual machine demand.

WCI: What are your future plans for India, particularly in terms of support, services, and manufacturing footprint?

PP: Globally, our company is expanding significantly with consistent and strong year-on-year growth. India is a strong participant in that growth– we have already seen our Indian turnover increase significantly over the past three years.

In terms of customer support, we already have strong on-ground capabilities, and I’m quite satisfied with that. But increasingly, support is also moving towards virtual platforms.

We are enabling customers with greater accessibility through digital systems. From identifying spares to placing orders, raising service tickets and even directly connecting for support–everything can be done through the portal. Customers can log in, identify which machine has an issue, raise a ticket, and allow remote access so that problems can be resolved quickly using strong diagnostic tools that are available. This significantly improves uptime and productivity, and that is how we are helping customers get more out of their operations.

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WCI: Anything else you would like to add?

PP: We can clearly see how well the industry is doing. There’s a very different vibe in the industry- very energetic, very positive. These kinds of cycles don’t come very often, and right now, it’s a really great time to be part of this industry.