The initiative aimed to enhance road safety awareness and improve the working conditions of traffic police across the Pune and Nashik districts of Maharashtra.
Jun 29, 2026
RR Kabel Foundation is proud to announce the successful completion of the traffic awareness, management & road safety campaign titled, ‘ RRoshani’, in partnership with the Elixir Foundation. The initiative, which ran from Jan-Sept, 2025, aimed to enhance road safety awareness and improve the working conditions of traffic police across the Pune and Nashik districts of Maharashtra.
The campaign focused on a multi-pronged approach to create a safer environment for everyone on the road. As a part of the campaign demonstrating commitment to road safety, 75 new traffic police booths were installed—55 in Pune and 20 in Nashik—significantly improving visibility, safety, and working conditions for the traffic police force.
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The booths were placed at critical locations such as busy junctions, accident-prone areas, schools, and hospitals, serving as constant reminders for drivers to follow traffic rules, thereby reducing speeding, drunk driving, and other unsafe practices. They also enable the police to respond quickly in the event of accidents or emergencies, which can help save lives. In addition, police booths provide a point of assistance where people can seek help or guidance while traveling. By enhancing road safety, preventing accidents, and fostering a sense of security, police booths not only strengthen law enforcement but also deliver important benefits to society. The project was concluded with a formal handover ceremony in Pune.
Commenting on the campaign, Mrs. Kirti Kabra, Director, RR Global, said, “At RR Kabel, we see road safety not just as a civic duty, but as a shared mission. Through this campaign, in collaboration with the Elixir Foundation, we were able to raise awareness, engage citizens meaningfully, and extend much-needed support to our traffic police who work tirelessly to keep our roads safe. The success of this initiative reflects our commitment to building safer, more responsible cities, and we remain steadfast in our efforts to drive positive change for the community.’’
The key achievements of the campaign are educating the community, wider reach, and enhancing support for traffic police. The awareness campaign reached over 10,000 students and citizens, providing crucial awareness on traffic rules, pedestrian safety, and first aid practices. Beyond this direct outreach, the campaign’s messaging was amplified through branded police booths, ensuring its impact extended to a much larger audience
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A road safety–themed painting competition was also organised, witnessing the participation of 1,000 individuals, fostering community-wide awareness through a creative and engaging platform. Together, these initiatives highlight the campaign’s holistic approach to building a culture of road safety and community responsibility.
This collaboration between RR Kabel and the Elixir Foundation stands as a strong example of corporate social responsibility in action, reflecting their joint commitment to creating safer roads, supporting traffic authorities, and fostering a culture of responsibility among citizens.
