Actor to lead integrated marketing campaign under a two-year partnership. The partnership is part of KEI’s broader brand-building strategy, leveraging Rashmika Mandanna’s widespread appeal and strong connect with audiences.

Jun 25, 2026

KEI Industries Ltd. has appointed actor Rashmika Mandanna as its brand ambassador for a two-year term, reinforcing the company’s efforts to enhance brand visibility, strengthen customer engagement, and expand its reach across domestic and international markets.

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The partnership is part of KEI’s broader brand-building strategy, leveraging Rashmika Mandanna’s widespread appeal and strong connect with audiences. The company believes the association aligns with its values of quality, innovation, and trust while supporting its long-term growth aspirations.

Commenting on the collaboration, Chairman-cum-Managing Director Mr. Anil Gupta said the partnership brings together Rashmika’s popularity and KEI’s reputation for delivering quality products and services. Director Ms. Archana Gupta highlighted that Rashmika represents the spirit of an empowered woman, reflecting the company’s commitment to excellence and innovation. Executive Director Akshit Diviaj Gupta added that her energy and authenticity would help deepen consumer engagement and strengthen the brand’s connection with a wider audience.

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As part of the association, KEI will roll out an integrated 360-degree marketing campaign featuring Rashmika Mandanna, including a new television commercial scheduled to launch next week. The campaign is expected to further reinforce KEI’s position as a trusted manufacturer of wires and cables while creating stronger emotional connections with consumers.