Citing India as one of the most attractive global growth markets, Mr. Leandro Mazzoccato, CEO, Madem Reels Group, shares with Wire & Cable India that Indian manufacturers are shifting toward higher automation and export-grade quality, making itself a strategic long-term market for foreign investments.
Wire & Cable India: Please briefly outline your company’s cable and wire industry product focus, including key technologies, product types, and principal end-use sectors.
Leandro Mazzoccato: We specialize in premium wooden drums for the wire and cable industry, having HT ISPM 15, CO₂ Neutral, Kiln-Dried, and PEFC green certifications.
WCI: Within your core product segments, how would you characterise current demand conditions and order visibility?
LM: The demand for our core products remains healthy, driven by structural growth. Our order visibility is robust, and the investment is increasingly linked to productivity and product upgrades rather than purely on volume expansion.
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WCI: Within your manufacturing offerings, how do you currently assess investment sentiment among wire and cable producers, particularly in emerging markets such as India?
LM: The investment in the wire and cable sector is clearly positive, particularly in emerging markets like India. Producers are expanding capacity and modernizing their lines to meet the rising demand, export potential, and stricter quality standards. India is moving rapidly toward more automated, world-class manufacturing.
WCI: Which customer or application requirements are currently exerting the greatest pressure to improve productivity and quality within your product range?
LM: The strongest drivers that are improving our products’ quality and productivity are tighter tolerances, and higher throughput expectations, with the need for traceability and zero-defect performance and credible sustainability certifications.
The investment in the wire and cable sector is clearly positive, particularly in emerging markets like India. Producers are expanding capacity and modernizing their lines to meet the rising demand, export potential, and stricter quality standards.
WCI: Which manufacturing disciplines, automation measures, or quality-assurance practices have delivered the most tangible improvements in your yield or rework reduction?
LM: The biggest gains have come from closed-loop automation, in-line inspection, and real-time process monitoring. These measures reduce scrap, stabilize output, and lower material rework rates.
WCI: How are sustainability and decarbonisation goals translating into practical changes at your company?
LM: Decarbonisation goals are becoming operational as customers want energy-efficient lines, lower material waste, and compatibility with recyclable compounds. We have achieved CO₂ Neutral Certification, becoming the first company in the wooden drums industry to receive this recognition.
WCI: How are cost pressures across raw materials, energy, or logistics being managed without compromising product reliability or compliance?
LM: We address cost pressure through efficiency, improving yield, reducing downtime, and optimising energy and material usage. The priority remains delivering reliability and compliance, so that the cost reduction is achieved through smarter production rather than lowering specifications.
WCI: How has the wire and cable industry benefited, in practical terms, from automation or real-time digital control?
LM: Automation has delivered measurable improvements in consistency, uptime, and faster changeovers. Real-time digital control enables earlier detection of deviations, reducing scrap and ensuring stable quality in products and processes.
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WCI: Looking ahead three to five years, which wire & cable segments or applications are most likely to drive the next investment cycle?
LM: The next investment cycle will be led by high-voltage transmission cables, renewable energy networks, EV and charging infrastructure, and fibre/data cables. These segments demand advanced process control, automation, and higher-spec manufacturing technology.
WCI: How do you see India as a market?
LM: India is one of the most attractive global growth markets. Grid buildout, renewable energy expansion, infrastructure investments, and industrialization are creating sustained demand. More importantly, Indian producers are shifting toward higher automation and export-grade quality, making it a strategic long-term market for the time to come.
