The company targets India’s fast-growing residential wiring market with a South India-first rollout focused on safety and performance.
June 16, 2026
Crompton Greaves Consumer Electricals Ltd. has entered the residential house wires segment with the launch of its new Crompton Armor Wires range, expanding its portfolio beyond fans, pumps, lighting, and appliances. The launch marks the company’s entry into a market valued at nearly INR 1.25 lakh crore, with an initial focus on Tamil Nadu, Telangana, and Karnataka.
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The Armor range includes multiple variants tailored to different household requirements, with the premium Armor Ultra featuring 10% more copper and the ability to operate at temperatures of up to 90°C. The wires are designed with low-smoke, flame-retardant, anti-termite, and anti-rodent properties, while complying with RoHS and national safety standards.
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Crompton said the move aligns with its strategy of premiumization and consumer-centric innovation, while leveraging its extensive distribution network and strong relationships with electricians, contractors, architects, and builders. The company also launched the Crompton Saathi App to support electricians with product information and incentive programs.
