Polycab India Limited unveiled its new logo/brand identity, brand line, and philosophy. The new brand line ‘Ideas. Connected’ is in step with Polycab’s forward-looking modern & innovative vision and business roadmap for the future.
Sep 18, 2023
Polycab India Limited unveiled its renewed brand identity and philosophy that reflects its future business roadmap. In alignment with its brand vision of ‘Bringing the power of innovations to help everyone connect to a brighter future,’ Polycab has introduced a forward-looking brand line, signifying the evolution from the existing positioning of ‘Connection Zindagi Ka.’ to ‘Ideas. Connected.’
Polycab is undergoing a remarkable transformation under Project LEAP. While being renowned for its excellence in manufacturing wires and cables, Polycab continues to expand its horizons to offer a comprehensive suite of electrical solutions for modern living making it safe, convenient, and sustainable. The rebranding is not just a shift in Visual Identity or Brand Architecture, it is a guiding philosophy that underscores Polycab’s commitment to Innovation, Technology, Safety, and Sustainability leading to its Brand Purpose of ‘Connecting all to a brighter future.’ This renewed brand ideology is going to be a significant step towards Polycab’s vision of becoming the foremost brand of choice for customers in the electrical solutions market. The brand refresh has been visualized and designed by Interbrand.
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The new Visual Identity reflects the colors of dawn, symbolizing Polycab’s commitment to reaching new heights, mirroring the rising sun, and encapsulates the vision of uniting all towards a brighter future by ingeniously incorporating the letter ‘O,’ a prominent sound in the Polycab name, into its innovative visual emblem. The three colors red, blue, and purple signify leadership in wires and cables, the connection with customers, through the FMEG category, and its future readiness respectively. This representation aims to make the brand more modern, contemporary, and relatable to the customers whilst retaining the organization’s core values.
During the event, while unveiling the new brand identity, Mr. Inder Jaisinghani, Chairman & Managing Director of Polycab India Limited, stated, “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”
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He further added, “Our refreshed brand tagline, ‘Ideas. Connected.,’ builds on a future where Innovative solutions, based on a thoughtful idea, simplify lives, and in turn connect to a brighter future. We are dedicated to fostering a brighter future for all, one where every aspect of our lives is seamlessly connected, and our homes truly understand us. With unwavering determination, we look forward to redefining not just our brand but also the way we live.”
Additionally, the brand also launched a TVC to communicate to its audience the promise of a future – a home that understands the consumer’s needs and desires. “Ghar Jo Aapko Samjhe” lends an emotional connection with the brands’ key target audience – people who take delight in making their homes more efficient, safe, and futuristic. The film has been designed by the creative minds at Ogilvy.
