KonnArk Group operates in the field of PVC, ZHFR, TPE, TPO, TPR & TPV Compound, PVC/PP/PE Masterbatches, Chlorinated Paraffin, Hydrochloric Acid and Sodium Hypochlorite and caters to a wide range of industry verticals with a pan-India customer base. The group has two companies, the KonnArk Polymer Private Limited (KPPL) and the KonnArk Polychem LLP (KPLLP). In a recent conversation, Mr. Murli Ballan, Director, KonnArk Group, shared about the group, recent and upcoming developments, the group’s Indian and international market presence and USPs as well as their outlook for the wires and cables industry.
Wire & Cable India: Could you please give us a brief overview of KonnArk Group, outlining the group’s major milestones and achievements?
Murli Ballan: With 19 years of experience, KonnArk Group is one of the renowned manufacturers, suppliers and exporters of various types of PVC compounds and PVC masterbatches, catering to a wide range of industry verticals with a customer base spread across India. The group partners with the plastic industry and offers an array of value-added products and solutions that accelerate growth for all its stakeholders.
KonnArk group has two companies, namely KonnArk Polymer Private Limited (KPPL) and KonnArk Polychem LLP (KPLLP).
KonnArk Polymer Private Limited manufactures, supplies and exports various types of PVC, ZHFR, TPE, TPR, TPO & TPV compounds & PVC/PP/PE masterbatches. We also manufacture ROHS & REACH compliant products as per requirement of our customers. KPPL’s state-of-the art manufacturing facility at Silvassa (DNH & DD) is amongst one of the most modernized and advanced manufacturing plants in India. The manufacturing facility of KonnArk Polymer is able to produce standard and customized PVC compounds and we have an installed production capacity of 18,000 TPA with an annual turnover of approximately 80 crores and our quality management system is accredited with ISO 9001:2015. KonnArk Polymer Private Limited has strategically located itself in catering to Indian as well as overseas markets. We are currently exporting our products to 4 countries.
KonnArk Polychem LLP is engaged in manufacturing of chlorinated paraffin (CPW), hydrochloric acid & sodium hypochlorite for PVC compound, wire & cables, PVC leather, automotive oil, industrial oil, PVC garden pipe and construction industry. This is a backward integrated unit for the group which caters the demand of KPPL and its own customers. KPLLP factory is based at Bharuch in Gujarat with 42,000 TPA production capacity.
WCI: Kindly tell us about the recent as well as upcoming developments at your group.
MB: We have recently upgraded our KPPL plant’s monthly production capacity from 1,200 TPM to 1,500 TPM, while our KPLLP unit has a monthly production capacity of 3,500 TPM of chlorinated paraffin oil. Earlier, KPLLP only produced 2 categories of CPW oil. However, in the last financial year we have added a 3rd category to its product portfolio, which seems to cater more to the industrial segment.
KonnArk group plans to export their material in the African continent also from this financial year. In order to cater our domestic and export supplies, KPPL has added a new extruder line in the last financial year (2022-2023) to its Silvassa Unit. We have made new developments in TPE / TPV / TPO / ZHFR Compound, PVC / PP / PE masterbatches and Chlorinated Paraffin Oil (CPW).
WCI: Kindly elaborate on the group’s Indian and international market presence. What according to you are the major USPs contributing to this growth?
MB: At present, KonnArk Polymers Private Limited supplies its material on a pan-India basis and exports in the Gulf, Bangladesh and Nepal. KonnArk Polychem LLP mainly caters to the customers of Gujarat, Madhya Pradesh, Delhi, Maharashtra, Karnataka, Chhattisgarh and the union territories of Dadra and Nagar Haveli and Daman and Diu. Our footprint has expanded pan-India and now focuses on global level, enabled by a unique business model that combines global thinking with local values, resulting in long-standing partnerships with our clients, helping them achieve their business goals through better product quality, cost effectiveness and better market understanding. Major USPs facilitating this growth are the customization of products as per the customer’s needs, meeting all the national and international quality norms through our products, supporting even small quantity orders (minimum 250 kg order) and delivering quality products at the right time with the best price.
WCI: Kindly share your views on the wires and cables industry’s outlook and market potential.
MB: With the launch of the ‘Make in India’ initiative in September 2014, Indian government aims to reshape the country’s economic model and creating a favorable environment for investment, development of efficient infrastructure, and forging a partnership between Government and industry through a positive mind set. This initiative transforms the country into a major local consumption centre, as well as a global manufacturing hub. In essence, it creates huge demand in wire and cable industry for domestic consumption and export as well. The Indian economy is one of the fastest growing economies in the world and it shows huge market potential for the wires and cables industry.