Swaraj Technocrafts, one of the most trusted manufacturers of wire drawing machines in India, offers a wide range of products to its customers. Their state-of-the-art machines and automated systems are equipped with advanced features, such as automation, precision control, and energy efficiency, to optimize performance and productivity. This was shared by Mr. Rajendra Ekbote, Managing Director, Swaraj Technocrafts Private Limited in a recent interaction with Wire & Cable India magazine.
Wire & Cable India: What are your key objectives for participating in Wire 2024, Germany?
Rajendra Ekbote: We are participating at the Wire Dusseldorf 2024 to establish connections with industry experts and clients and showcase our products, services, and expertise to a targeted customer group, enhancing brand awareness and credibility within the industry. The exhibition will help us to stay up to date on the latest trends, technologies, and best practices in the wire and cable industry. Additionally, it aids in expanding our market reach and finding new business leads and markets for business development. Most significantly, it enables us to acquire information on consumer preferences, competitive environments, and market dynamics to support strategic choice-making and market positioning.
WCI: Which specific products or technologies will you be showcasing at the event?
RE: We would be demonstrating state-of-the-art machines and automated systems for the manufacturing and processing of wire and cable. Our machines are built to enhance sustainability, performance, and durability. The exhibition provides us with a platform to present products and innovations built as per industry requirements while also ensuring dependability and safety.
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WCI: What is your USP that sets you apart from your competitors in the wire drawing equipment market?
RE: Our machine is “Built Like A Tank And Runs Like A Racecar”. Our machines are equipped with remarkable wire processing equipment having advanced characteristics like automation, precise control, and energy economy maximizing the efficiency and output. Our equipment’s simplicity, high productivity, reliability, and user-friendliness give us a competitive edge. Our team is devoted to research and development and provides customers with efficient services, which helps us remain ahead of industry trends. We consistently work to include eco-friendly methods and technology in the design and manufacturing of wire drawing equipment to reduce our environmental effects and achieve sustainability goals.
WCI: What innovations have you incorporated into your existing product line? Share some of your recent developments.
RE: Creating energy-efficient and highly productive designs and equipment while raising quality and productivity has always been our motto. As part of Industry 4.0 initiatives, our equipment is being integrated with other manufacturing systems and processes to facilitate intelligent decision-making, real-time monitoring, and smooth data sharing throughout the production chain. We offer bespoke solutions that may be adjusted to meet the unique demands and specifications of our clients.
WCI: What are your long-term vision and goals?
RE: We aim to lead the way in wire equipment manufacturing by consistently creating and putting new ideas into practice that boost productivity, sustainability, and performance. We aspire to focus on enhancing ties with current customers while broadening market presence internationally and breaking into new markets and business sectors. Our objective is to concentrate on offering value-added solutions, exceptional customer service, comprehending and satisfying the changing demands and preferences of clients, and fostering enduring business relations while being actively involved in the development of industry standards, rules, and best practices; and making contributions to the overall growth of the wire and cable sector.
WCI: Please shed light on your market footprint and key clientele.
RE: We have a global presence in strategic regions around the world, including Europe, Asia-Pacific, and the Middle East to serve diverse customer bases.
Some of our key clients include Gustav Wolf-Germany and Hungary, Kern-Czech Republic, Hascelik group- Turkey, Essen Steel- UAE, PT Medan- Indonesia, Denthai Steel- Thailand, and Witech- Spain.
Our Indian clientele includes Bansal Group, Rajratan Group, Bedmutha Group, Rajratna Wires, Venus Wires, Systematic Group, KEI, Usha Martin, and many more.
Visit Stand: Hall 10 / H65 at Wire Dusseldorf
