AVOCAB: Focus continues on increasing house wire distribution and brand visibility - Wire & Cable India
Wire & Cable India
Special Feature

AVOCAB: Focus continues on increasing house wire distribution and brand visibility

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Mr. Abhivandan Lodha, Director-Sales, Chandresh Cables Ltd. (AVOCAB)

2021: The year that was

From the COVID second wave creating havoc to the post-vaccination period of getting back on track, 2021 has been a year of mixed emotions. This has been overall a learning experience and it also made us realise the importance of life and work. We commissioned a plant for copper products which is into copper conductors, strips, PICC, PV ribbon, and related products. We have already started commissioning our third HV cables plant that would take our range to 66kV and increase our capacity by more than 100 percent. Focus continues on increasing house wire distribution and brand visibility of AVOCAB.

2022: The year that will be

The company has outperformed its revenues of 2020-21 and grown by more than 50 percent in value. This can be attributed to the resurgence in demand post-COVID, raw material price rise and also, increased brand acceptance. As far as our goal for 2022 is concerned, we have already ventured to Middle East markets and doubled the number of domestic channel partners in the last one year. Our focus will continue to be on increasing the same and capture new areas geographically.

Key Trends Driving the Growth

Heavy investments by the government towards infrastructure, renewable sector resurgence, and post-COVID resurgence in the economy across all sectors, would lead to a heavy growth trajectory.

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