The ad campaign, featuring Sonu Sood, promotes the range of APAR Anushakti wires, which are powered by e-beam technology.
October 27, 2022
APAR Industries Ltd. has released its first-ever television commercial which features its brand Ambassador Mr. Sonu Sood, endorsing the company’s range of electrical wires powered by e-beam technology.
Watch: Cable & Wire Fair Show Reel
The ad campaign builds on the ‘ever-happy-to-help’ persona of Sonu Sood. Kittu, a young boy in Kerala, faces a short-circuit problem at home due to the electrical wires burning out. He messages Mr. Sood to send him APAR electrical wires, and the actor happily obliges. Their flagship product APAR Anushakti travels from Sonu to Kittu through a beautiful scenic route.
On the release of the campaign, Mr. Kushal Desai, Chairman and Managing Director, said, “Sonu Sood is known to give his best to solve problems for those in need, providing resources or security and even saving people’s lives. Similarly, APAR brings APAR Anushakti wires to provide the nation with wires which can save lives and address the need of the hour, providing sustainable, superior, long-life wiring for the rapidly growing energy demands of the nation. What’s more of course is, Sonu comes to the rescue with positive, light-hearted charisma, as he always does.”
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“Our TVC is rolling out initially in Kerala and through social media and digital outreach and on-ground activations, ‘isstaar ki shakti’, will spread across Gujrat, Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Maharashtra, Delhi, Haryana, Assam, and West Bengal in the coming months,” added Ms. Gaurangi Desai, Head – Branding.
