Eurolls, headquartered in Attimis (Italy), with six production plants distributed in the Friuli region, in the Northeast of Italy, and other subsidiaries and branches in Milan, Brazil, China, Mexico, and USA, stands as a beacon of excellence, providing an unparalleled array of products and services tailored for the dynamic wire industry. From rolls of the most varied sizes to wire rolling cassettes, to special treatments and coatings, Eurolls intervenes in the tube and wire sectors with high-quality products and solutions that ensure the best performance. In a recent conversation with Wire & Cable India, Mr. Stefano Dal Nin, Marketing Manager, Eurolls shared information about the company’s business journey, infrastructure, market footprint, clientele, its challenge, and the company’s future plans.
Wire & Cable India: Please tell us about your journey, major milestones, and crucial achievements.
Stefano Dal Nin: Eurolls is engaged in the design and construction of components, equipment, and machines for the rolling industry and advanced material treatment and coating processes. Ours is a story born in a small warehouse in the Municipality of Attimis (Italy) in 1987, when our founder and president Renato Railz started the business with the production of steel/tungsten carbide rolls for the tube and wire industry. This activity has since then expanded to offering customized products also for tube processing machine manufacturers and producers of the tubes themselves. This change of focus proved to be a success, allowing the company to grow rapidly and expand in Italy and other countries both through continuous exports and by opening new production sites (Mexico, Brazil, China, USA), following the spirit aimed at internationalization that has always distinguished us.
Overall, Eurolls’ journey shows its adaptability and commitment to innovation in the wire and tube sectors. The successful development of microcassettes, our main innovation in the wire sector, underscores the company’s ability to address the needs of the industry with creative solutions, gaining trust and recognition from key players in the industry and making Eurolls a major international player in the wire and tube industry.
WCI: Kindly tell us about your company’s infrastructure setup and product portfolio.
SDN: Our headquarters are currently located in Attimis, while six other production facilities are distributed in the Friuli region, specifically in Villa Santina and Resia. In addition, we have manufacturing and customer service branches near Milan, in Brazil, China, Mexico, and the United States.
Our product portfolio includes a wide range of rolls, rolling accessories, and specialized coatings, all designed to increase the efficiency, durability, and quality of steelmaking processes.
Rolls & Rolling Accessories: We provide rolls for steel rolling, designed with the utmost precision and for superior performance. Our line of rolls includes cold and hot rolling rolls. Each roll is designed to fit the specific needs of the rolling process, ensuring uniform, high-quality results. We also serve wire cold rolling rolls. Our wire rolls are designed to work under extreme conditions, ensuring continuous and uninterrupted production. To meet the detailed needs of our customers, we also offer a wide range of rolling accessories for the steel rolling process.
Special coatings: We know how important it is for our customers to maximize the life of their products and reduce maintenance intervals. That’s why we offer a range of coatings designed to increase the life of our rolls and accessories. Our wear-resistant coatings are the advanced coatings that protect rollers and accessories from wear and corrosion, ensuring longer life and consistent performance over time.
Our non-stick coatings reduce the buildup of debris and materials on the surface of rollers, improving efficiency and reducing downtime.
“Over the course of more than thirty years in the market, we have garnered almost 5,000 customers worldwide in the tubes and wires industry, most of these located in Europe, USA, Mexico, Brazil, India, Turkey, Saudi Arabia, and others.”
WCI: Throw light on your market footprint and clientele.
SDN: Our strong market footprint is assured by our wide distribution network. We export 70% of our turnover all around the world and we have different production sites abroad. Our diverse product portfolio is able to satisfy any type of request from our customers, and our brand image is known all over the world as a warranty of quality and reliability.
Regarding the clientele, over the course of more than thirty years in the market, we have garnered almost 5,000 customers worldwide in the tubes and wires industry, most of these located in Europe, USA, Mexico, Brazil, India, Turkey, Saudi Arabia, and others.
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WCI: What according to you are the USPs of your company, setting it apart from the competition in the market?
SDN: We were the first in the wire industry to replace conventional die drawing methods with our wire rolling microcassettes, revolutionizing the entire wire production chain through a combination of high technology and innovation. All our rolls are processed in-house, from sintering to finishing, and all the raw material is derived from certified primary sources.
From this comes our USP, which can be characterized by the following points:
- Precision Technology: We stand for precision. Our steel and tungsten carbide rolls are manufactured using state-of-the-art technology, ensuring error-free production and optimal performance.
- Tailored Solutions: We understand that every company has unique needs. Our team of experts works in partnership with customers to design custom rolls that best meet their specific needs.
- Proven Reliability: With years of experience in the industry, we have earned the trust of leading global companies. Our reputation is based on the quality of our products and timely support to our customers.
- Continuous Innovation: We are at the forefront of the industry because of our dedication to constant innovation. We invest in research and development to anticipate future industry needs and offer cutting-edge solutions.
Our USP is not merely a competitive advantage, but a promise of excellence and lasting growth for all our stakeholders.
WCI: Could you tell us the recent developments that have occurred in Eurolls?
SDN: Our company constantly strives to pursue development and growth through new plant openings and continuous innovation in our coatings technology. We believe that expanding our manufacturing operations is crucial to meeting growing market demand and reaching a wider audience. Investing in new plants will enable us to increase production capacity and improve operational efficiency while providing greater flexibility in handling customer demands. Likewise, the continuous development of our coatings is at the heart of our innovation philosophy. Through research and development of new coating solutions, we can offer cutting-edge products that meet the changing needs of the market and exceed our customers’ expectations. In this way, we aim to consolidate our position as an industry leader, inspiring customer confidence and creating opportunities for sustainable long-term growth.
WCI: What are the steps taken to incorporate sustainability without compromising the quality of the products?
SDN: Our company has wholeheartedly embraced the value of sustainability and integrated this philosophy into every aspect of our business without compromising the quality of our products. Through a holistic approach, we have adopted responsible production practices, optimized resource use, and reduced our environmental impact. From selecting raw materials from certified, low-impact sources to implementing more energy-efficient production processes, every step has been carefully considered to minimize the ecological and maximize excellence.
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WCI: How important is customer service to Eurolls? What steps have you taken to achieve customer satisfaction?
SDN: In our company, “customer service” plays a critically important role. We put our customers at the center of every decision and operate with the goal of providing them with an outstanding and satisfying experience. We understand that the key to success lies in our relationship with our customers and how we respond to their needs. Our commitment to excellent customer service translates into listening attentively, resolving problems promptly, and offering customized solutions. For these reasons, we have many subsidiaries abroad (USA, Mexico, Brazil, China) so that we can guarantee all kinds of assistance to our customers.
“We export 70% of our turnover all around the world and we have different production sites abroad.”
WCI: What are some of the challenges faced by the company in recent years? How has the company overcome these challenges?
SDN: Despite the extraordinary challenges posed by the global pandemic crisis and the tension resulting from the war between Russia and Ukraine, our company has demonstrated extraordinary resilience in maintaining and growing our business. Resilience fueled by the dedication of our team and the confidence of our partners and customers in facing global challenges together. We have taken an agile and innovative approach, rapidly reviewing our operational and market strategies to adapt to changing circumstances. Through careful resource management and focused restructuring, we have been able to maintain our core operations while protecting the safety and well-being of our employees.
WCI: What are Eurolls plans for the future?
SDN: For the coming years, Eurolls main purpose will be becoming, even more, of a landmark, offering new solutions based on the evolution of the market, on our continuous commitment in technological progress, and on the use of new investments on sustainability and efficiency – paying special attention to the area of energy efficiency and in renewable sources.
