Sarvasv Machinery and Equipments Private Limited is a leading manufacturer and exporter of wire and cable machinery in India. Based in Bhiwadi, Rajasthan, the company has a strong track record of customer satisfaction spanning over 35 years and offers a wide range of products and services to meet the needs of wire and cable manufacturers around the world. The company’s key pillars are state of the art infrastructure, dedicated team for quality control, prompt after sale service, pool of qualified & experienced personnel, flawless & innovative customization provided. Wire & Cable India interviewed Mr. Sumit Kapoor, Director, Sarvasv Machinery and Equipments Private Limited, to gain insights about the company’s overview, recent performance, factory expansion plans, new technologies, and challenges in the wire and cable industry.
Wire & Cable India: Please give us a brief overview of your company, along with its history.
Sumit Kapoor: Sarvasv has a very rich experience of over 35 years in the field of wire and cable industry. Founded in 1984, Sarvasv has earned the reputation of being the most innovative and out of the box thinkers in the market. We are the technological leader in cable machinery manufacturing and consultancy in India and have been working towards the goal for complete customer satisfaction ever since our inception. Our manufacturing unit is equipped with the most sophisticated and modern machinery and equipment, complemented by a highly qualified and experienced team of professionals who are always striving hard to improve on the already attained success. A dedicated quality assurance team ensures strict guideline adherence from raw material stage to final commissioning of machines, propelling Sarvasv to unprecedented heights.
WCI: In addition to machinery supply, what other services does your company provide to the customers?
SK: We offer comprehensive services for the wire and cable industry, ranging from setting up turnkey projects to providing consultancy, advice, and guidance to both existing players and new entrants in the industry.
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WCI: Can you tell us in detail about your market footprint and major clientele? What makes you stand out from your competitors?
SK: We have a strong presence in domestic as well as international market. Sarvasv is the market leader with the largest manufacturing capacity in India for all kinds of cables and conductors manufacturing machines.
We are manufacturing and supplying machines to various countries across the globe particularly in India, UAE, Bangladesh, Nepal, Iran, Kenya, South Africa, Ethiopia, Europe and Australia.
WCI: Could you please share any recent advancements or innovations in your product lines and services?
SK: Sarvasv has always thrived on introducing new developments and technologies in the field of rotating machines. With a strong design team, advancements have been done on existing machines increasing the machine productivity and in new machine developments. Sarvasv has recently introduced a 1+12 Bull Nose Skip Strander machine for high speed stranding for 19 wire conductor manufacturing for LT/HT cables which is getting very good response from conductor and cable manufacturers as the machine provides almost double the production as compared to a rigid strander.
WCI: Could you provide an update on the current status and progress of the expansion project at your Bhiwadi factory?
SK: We are on track with expansion of our current manufacturing unit and plan to start it before the year end. With this expansion we aspire to double our production capacity with increased manpower and technologically advanced machines, thereby fulfilling the customer’s orders promptly.
WCI: How do you ensure the quality, reliability and on-time delivery of the machines? What after-sale services do you provide?
SK: As an ISO certified company, we follow ISO approved SOPs in all our major functions to ensure process driven operations. We have a dedicated team for quality control which follows industry approved SOPs from material procurement to machine installation. We provide regular updates to customers for their ongoing projects and promote client visits for regular trials.
We have an experienced after-sales team for ongoing support and assistance to customers relating to resolving customer complaints, offering technical support, providing maintenance services and addressing product issues or defects. We ensure relationship of mutual trust and knowledge with our customers in order to ensure their continued satisfaction.
“Sarvasv has recently introduced a 1+12 Bull Nose Skip Strander machine for high speed stranding for 19 wire conductor manufacturing for LT/HT cables, providing almost double the production as compared to a rigid strander.”
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WCI: What are your thoughts on the current scenario of the wire and cable industry? What are the challenges present in the industry?
SK: With focus on infrastructure development by the Government, we foresee a huge potential for the Indian cable industry as it has been reiterated that the next decade is India’s decade. One of the biggest challenges faced by the industry is availability of premium quality products. It’s time for the manufacturers to increase their capex with focus on premium quality machines with high production capacity and latest automation. If the manufacturers are not able to overcome these challenges, it will increase the costs, and reduce the quality of the products and it might result in delayed deliveries.
WCI: How do you think your innovations will overcome the challenges faced by the industry?
SK: At Sarvasv we strive to manufacture finest quality machines incorporating the latest technological advancement at competitive prices. We are in the process of ERP implementation at company level which will enable us to keep improvising our processes including keeping focus on accurate planning, efficient procurement, reducing costs, consistently providing quality products and timely execution and delivery of orders. By providing the customer with enhanced machines, we enable them to fulfil their production needs and make headway in their market with competition – both domestic and international.
WCI: What are your long-term goals for the growth of Sarvasv Machinery?
SK: We plan to expand into a new geographic market and broaden our product and service offerings. With new technological advancements happening rapidly, we want to take advantage of it for expansion both organically and inorganically. Additionally, we want to increase our market share and profit margins and finally keep providing quality products.
