The ad film is a humble ode to the indomitable spirit of businesses during the pandemic.
July 12, 2021
Tata Wiron, the steel wire manufacturer, has launched #RozaanaKiDhun, a brand-new digital film that acclaims the strong spirit and resilience of the everyday Indian who has been the force behind keeping India’s economy up and running in the challenging period of the pandemic.
#RozaanaKiDhun is a celebration of a stronger tomorrow, a tomorrow that is fueled by every Indian every day. It captures the spirit of small businesses and individuals who have continued to sing their daily songs and feed their families during these trying times and keep the wheels of the economy turning.
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The film, released on Tata Wiron’s Facebook and YouTube channels, has been conceptualized by the company’s digital agency YellowBulbs.
Vivek Chauhan, chief of marketing and sales, Global Wires India, said, “Through #RozaanaKiDhun, we are celebrating the spirit of humans who continue to exude positivity and spirit despite challenges, even seemingly insurmountable ones like the pandemic. We see this reflected in our products as well – they enable resilience & strength in structures & ecosystems. Tata Wiron reaffirms its commitment to help strengthen, resolve and celebrate the hope of a brighter tomorrow.”
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“#RozaanaKiDhun represents the soft yet strong voices of India’s small businesses and entrepreneurs who continue to hum the tune of life with unwavering enthusiasm and awe-inspiring positivity to keep the country going stronger and brighter on the path to progress,” said Vivek Modi, co-founder and chief executive officer, YellowBulbs.