Polycab Signs up Redington as the National Distributor for its Passive Networking Solutions - Wire & Cable India
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Polycab Signs up Redington as the National Distributor for its Passive Networking Solutions

With this tie-up, Polycab’s telecom division looks forward to meeting its distribution objectives and strengthening the presence of its passive networking portfolio, capitalizing on Redington’s extensive distribution network and efficient operational expertise.

December 01, 2022

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Polycab India Ltd., the largest manufacturer of wires and cables in India and a fast-growing player in the FMEG space and Redington Ltd., a globally renowned IT solution provider, have announced their strategic partnership for the Indian market. Polycab will now have Redington as the national distributor for its end-to-end passive networking solutions. 

With this tie-up, Polycab’s telecom division, Polycab Telecom looks forward to meeting its distribution objectives and strengthening the presence of its passive networking portfolio, comprising end-to-end copper and fibre system, all across India, capitalizing on Redington’s extensive distribution network and efficient operational expertise.

Talking about the development, Mr. Ashish D. Jain, Executive President & COO, Telecom Division, Polycab, said, “We’re thrilled to partner with Redington Ltd. Redington’s empowered distribution network and vast geographic coverage in India will help us meet our distribution and channel-objectives, to fulfill the nationwide demands for end-to-end Make-in-India Passive Networking Products. We look forward to a seamless collaboration with Redington to deliver the best value to our end customers.”

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In view of the growing demand for connectivity and data services, the agreement between Polycab and Redington holds huge significance. Renowned for the optimal use of resources to ensure the best possible results, Redington will enable Polycab to engage with its large chain of Value-Added Distributors (VADs) and drive business through them across different tiers of cities in the country.

Sharing his views on the partnership, Mr. R. Venkatesh, President, Enterprise Business Group, Redington Ltd. said, “We’re absolutely delighted to come on board with Polycab. Polycab, a household name as the provider of power solutions, is uniquely positioned to provide both, end-to-end Power & Data Solutions. He further added, “Polycab aligns perfectly with the Indian government initiatives like Make-in-India and Aatmanirbhar Bharat, with its single OEM strategy for electrical and passive networking products and accessories. As a National Distributor, we are geared up to offer them supply-chain management facilities to meet their distribution requirements. With our strong presence and solution-centric mechanism, we’re confident to fast-track and augment Polycab Telecom’s reach in the Indian channel market.”

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Redington would provide Polycab’s vast range of products including both, optical fibre cable and copper system, to the channel partners and facilitate the company’s accessibility to the VADs, who would work through an integrated activation programme to collaborate well with their ecosystem of system integrators and value partners.

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